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to satisfy; to assume; to discount;
to sustain; to dislodge; an established leader;
to make adjustments; a middleman; to spy on smb
1. Don't.......................... the strengths of current and potential competitors!
2. All famous companies do their best to......................... customers' needs.
3 The use of competitor analysis will help you to ______ a competitive situation.
4 A company which has already won a target market is an ______ there.
5. Trade publications, alert sales reps and ______ are sources of competitor information.
6 If a marketing manager that there won't be competition in the future, he will make a big mistake.
7 A market situation changes very quickly, you should ______ according to it.
8. Frito-Lay decided to................ Procter & Gamble to obtain trade secrets.
9. It is very difficult to................ a market leader by attacking with a strategy that has similar strengths.
Exercise 6: Give the English equivalents to the following words and phrases.
удовлетворять потребности; признанный лидер; постоянно; приспособиться; посредник; предполагать; не принимать в расчет; компенсация за нанесенный ущерб; ограниченный; выдерживать.
Exercise 7: Explain your friend who is not too good at economics what the following words and phrases mean.
+ competitor analysis
+ competitive barriers
+ an established leader
+ an alert marketing manager
+ damage awards
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| Exercise 4: Translate the conversation between Ann, director of a successful company and her acquaintance. What kind of competition did Ann face? | | | Text 1: Read and translate the text |