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Exercise 1: Match the ends (below) of the sentences to their beginnings.

THE SOLE PROPRIETOR | Vocabulary | Read the text about marketing and promotion and decide how much they are important for success in business. | Exercise 4: Translate into English an extract of a marketing specialist's report which was given at a marketing conference. Say if you agree with his statements. | INFORMATION TO HELP YOUR BUSINESS GROW | Tipsfor optimising thesale price | Vocabulary | Exercise 2: Find the words in the article to complete the following statements. | Exercise 4: Match the beginnings of the sentences to their ends using the information from the Text 2. | BUSINESSES SET TO VIE FOR NORTH TOP AWARDS |


Читайте также:
  1. Ask tag questions to these sentences
  2. Check your vocabulary by matching two antonyms
  3. Choose the correct form of the noun in the following sentences
  4. Choose the correct item (a, B, C or d) to complete the sentences.
  5. Choose the correct tense form in the following sentences.
  6. Choose the correct tense form in the following sentences.
  7. Classification of phraseological units according to their contextual properties is suggested by

1 Most marketing managers in developed economies...

2 Efforts to promote subtle differences of the product...

3 If potential customers see different products as essentially similar...

4 In pure competition profit margins shrink until...

5 Marketing managers can't...

6 Governments usually...

7 There are four basic kinds of market situations…

A. pure competition, oligopoly, monopolistic competition and mono­poly.

B. regulate monopolies.

C. they are just high enough to keep the most efficient firms in busi­ness.

D. meet monopolistic competition.

E. may not do any good effect.

F. the marker will become more and more competitive.

G. take some marketing strategy being used by other firms.

 

Exercise 2: Give the Russian equivalents to the following words and phrases. Recollect the sentences of the text where they were used.

1) competitive environment, to affect; 2) to face; 3) to avoid competition; 4) cus­tomers; 5) inevitable; 6) pure; 7) substitute; 8) demand curve; 9) bleach; 10) pouring spout, stain-killing power, better shelf positions; 11) subtle; 12) margin, to shrink; 13) sensi­ble; 14) uniquely; 15) breakthrough; 16) to approve; 17) to operate, to move away from.

 

Exercise 3: Work with a partner. Find the synonyms in the Text 1 to the following words and phrases.

the world around you; to influence; to meet; to get rid of; invisible;to decrease; reasonable; suggestion; to work.

 


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UNIT 5: COMPETITION| Exercise 4: Translate the conversation between Ann, director of a successful company and her acquaintance. What kind of competition did Ann face?

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