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1 Most marketing managers in developed economies...
2 Efforts to promote subtle differences of the product...
3 If potential customers see different products as essentially similar...
4 In pure competition profit margins shrink until...
5 Marketing managers can't...
6 Governments usually...
7 There are four basic kinds of market situations…
A. pure competition, oligopoly, monopolistic competition and monopoly.
B. regulate monopolies.
C. they are just high enough to keep the most efficient firms in business.
D. meet monopolistic competition.
E. may not do any good effect.
F. the marker will become more and more competitive.
G. take some marketing strategy being used by other firms.
Exercise 2: Give the Russian equivalents to the following words and phrases. Recollect the sentences of the text where they were used.
1) competitive environment, to affect; 2) to face; 3) to avoid competition; 4) customers; 5) inevitable; 6) pure; 7) substitute; 8) demand curve; 9) bleach; 10) pouring spout, stain-killing power, better shelf positions; 11) subtle; 12) margin, to shrink; 13) sensible; 14) uniquely; 15) breakthrough; 16) to approve; 17) to operate, to move away from.
Exercise 3: Work with a partner. Find the synonyms in the Text 1 to the following words and phrases.
the world around you; to influence; to meet; to get rid of; invisible;to decrease; reasonable; suggestion; to work.
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| UNIT 5: COMPETITION | | | Exercise 4: Translate the conversation between Ann, director of a successful company and her acquaintance. What kind of competition did Ann face? |