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| Self-actualization |
| Full realization of creative potential |
| Selfish needs External: Status. Prestige. Respect. Internal: Self-esteem. Confidence. Freedom. |
| Social needs The situation in the society. Friendship. Love. |
| Requirements of safety Guaranteed satisfaction of physiological needs |
| Physiological needs Food. Housing. Relax. Sex. |
Hierarchy of professional motivation by Maslow
| Self-actualization |
| Needs of assessment (Title, position, promotion) |
| Requirements of belonging (Formal and informal groups) |
| Requirements of safety (Pension funds, labor unions, Support Committees) |
| Basic needs (Salary) |
Hierarchy has neither mechanical nor chronological nature. Some people may seek to express themselves, without waiting until the receive recognition or status.
Some - the hierarchy can be chaotic or completely inverted.
Unsatisfied needs are a kind of stimulus in the subordinate. Pleased request loses value of incentive.
Leaders need to remember that the needs may conflict with the interests of business. However, it can decide if the conditions as closely as possible so as to meet their own needs coincided with the needs of the organizational structure.
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| Cognitive Approach | | | Theory motivations Makkelanda-Atkinson (David Makkeland, John Aktkinson, Harvard University). |