Разделы индивидуального проекта.

Имидж-диагностика Основные принципы самодиагностики. Самодагностика текущего состояния: анализ потребностей, мотивов, ценностей, внутренних и внешних ресурсов, барьеров и средств реализации проекта. Оценка актуального имиджа. Определение потребности в новом имидже. Определение социально-психологического потенциала для работы над новым образом.

1. Конспекты лекций.

2. Материалы на сайте для студентов www.irinasimonova.ru

Имидж-креатив. Постановка проблемы. Фундамент имиджа: ценности, миссия, предназначение. Современные теории предназначения. Определение направления самосовершенствования. Формулировка основной идеи - замысла. Прагматические, художественные и эстетические элементы замысла. Критерии успешности замысла. Источники информации работы над замыслом. Два этапа работы над замыслом. 1 этап – ответ на вопрос «Что». Структура замысла на первом этапе. 2 этап – ответ на вопрос «Как». Формулировка и экологическая проверка замысла.

1. Конспекты лекций.

2. Материалы на сайте для студентов www.irinasimonova.ru

Имидж-проект. Постановка цели. Технология работы с целью. Определение временной перспективы. Необходимые ресурсы. План реализации. Экологическая проверка проекта.

1. Конспекты лекций.

2. Материалы на сайте для студентов www.irinasimonova.ru

Имидж-дизайн. Выбор стиля. Построение индивидуального цветового портрета. Планирование рационального гардероба, подбор аксессуаров. Акцентирование сильных сторон образа

1. Конспекты лекций.

2. Материалы на сайте для студентов www.irinasimonova.ru

3. Мода и стиль. Современная энциклопедия. М., 2006.

Имидж-промоушн. План предъявление нового имиджа аудитории. Продвижение имиджа. Самопрезентация

1. Конспекты лекций.

2. Материалы на сайте для студентов www.irinasimonova.ru

3. Грейдина Н.Л. Основы коммуникативной презентации.,М., АСТ: Восток-Запад, 2005.

4. Гофман К.Д. Мотивация в бизнесе. Умение вести презентации и конференции. Ростов н/Д, Феникс, 2004

1. Лебедев-Любимов А.Н. Самореклама. – СПб.: Питер, 2003.

Реализация проекта.

1. Конспекты лекций.

2. Материалы на сайте для студентов www.irinasimonova.ru

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Дата добавления: 2015-08-10