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THE FINANCIAL TIMES
Incorporating THE FINANCIAL NEWS
Telephone Bracken House
City 8000 Cannon Street
Telegrams London, U.C.4
Finantimo, London, Telex
LFS/GS 26th October, 19...
Dear Sir,
Although you must surely know THE FINANCIAL TIMES, you may not know it as a regular daily reader. Yet it is for European business leaders such as yourself that the regular reading of THE FINANCIAL TIMES can be of most value. It will equip you with the extra knowledge on British and international matters which you require as a supplement to your own national press reading.
The enclosed brochure will give you some idea of the kind of paper we are publishing, but nothing can take the place of handling the paper in your office, or your own home, and judging its usefulness to YOU solely on its merits, over a period. This is what we would like you to do, at our expense, and without the slightest obligation on your part. Please complete the enclosed postcard and return it to us and we will do the rest.
We will be really disappointed if you cannot see your way to co-operate with us by affording us the very real pleasure of sending you a complimentary copy of THE FINANCIAL TIMES for two weeks.
Yours faithfully,
For THE FINANCIAL TIMES,
Leonard F. Shapland,
CIRCULATION MANAGER.
P. S. There will be others in your office who will benefit - not least in their knowledge of Commercial English usage - by reading our newspaper day by day.
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