First) Sources

Digital: Managing the real and the virtual

PM coordination: Lidia Lobanova & Anna Mikhaylova

Lecturers: Theo Meereboer, Simone Stoltz (RA-coordinator), Jasper Visser

Background

Because of digital developments of the past decades, cultural heritage institutions can now share content and information easier than before. New tools and methodologies to present art and heritage now exist, new platforms and channels to connect with audiences are available and new forms of interaction between institutions and their public keep developing. Museums all over the world already use new technologies to engage with their audiences and interact with visitors through social media or use crowdfunding to enable projects. With so many possibilities in the digital realm, how can we manage our strategic goals and be successful? In this module we focus on the digital media themselves, their diversity and applications as well as the strategic choices museums have to make when working with them.

Aims, objectives, competencies

The aim of this module is to develop a broad and structured awareness of the strategies, processes and technologies that a cultural heritage professional needs to successfully use digital media and technologies in an organisation, as well as the knowledge and experience necessary to put digital media and technologies to work for an organisation.

Competencies:

- Develop strategic approaches to digital media and technologies and the processes needed to employ them

- Strengthen online and social organisational communication and collaboration skills

- Develop an attitude towards engagement as a key metric of success and core capability of a cultural heritage institution.

Results

At the end of this module:

· Students will have gained knowledge about, and insight in, the possibilities and changes digital media, technology and digitization bring to working with cultural heritage.

· Students will have learned about (digital) storytelling and (digital) engagement and have gained practical experience in conceptualizing, initiating and executing digital (media) activities.

· Students can contribute to the organization and development of the strategic policy of a cultural heritage institution by implementing or setting up a digital media strategy for a museum.

· Students deliver a mobile tour for a museum in Russia (or elsewhere).

Assessment

To complete this module students will need to deliver and take part in a practical assignment: Deliver a mobile tour on behalf of a museum in Russia (or elsewhere) with a specific focus on visitor engagement and participation. The tour needs to be accompanied by a reflectional paper explaining the underlying (digital) strategy and policies used (or needed) at the museum to implement the tour

first) Sources

· “The Museum of the Future Is Here”, Robinson Meyer, The Atlantic, 20 January 2015 (http://www.theatlantic.com/technology/archive/2015/01/how-to-build-the-museum-of-the-future/384646/)

· Digital Engagement in Culture, Heritage and the Arts, Jasper Visser & Jim Richardson. (http://www.slideshare.net/MuseumNext/digital-engagement-in-culture-heritage-and-the-arts)

· Museum texts and telling stories, Theo Meereboer, ICOM CECA 2012 http://www.slideshare.net/Erfgoed/more-or-less-theo-meereboer

Optional reading (will not be used in class, but provides additional insights):

· Museums in the digital age, Arup Foresight. (http://publications.arup.com/Publications/M/Museums_in_the_digital_age.aspx)

· TrendsWatch 2015, Center for the Future of Museums (http://aam-us.org/resources/center-for-the-future-of-museums/projects-and-reports/trendswatch/trendswatch2015)

· NMC Horizon Report > 2015 Museum Edition (http://www.nmc.org/publication/nmc-horizon-report-2015-museum-edition/)

Дата добавления: 2015-11-14