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Text 4. The Difference between Managing and Leading

Text 1. General characteristic of leadership and leadership styles. | Exercises to Text 1 | Vocabulary to Text 2 | Vocabulary to Text 3 |


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“Understanding people will help you make the shift from managing to leading a business.”

Leaders are the heart of business. Leaders motivate, console and work with people to keep them bonded and eager to move forward. That means setting a direction, communicating it to everyone and keeping people inspired when times get tough.

Managers are the brains of the business. They establish systems, create rules and operating procedures, and put in incentive programs and the like. Management, however, is about the business, not the people; the people are important as a way of getting the job done.

Most business executives and owners have a mix of management and leadership skills. Both skill sets are necessary to run a successful business. Leadership skills provide the direction, while management skills provide the systems that let a company grow with success.

Unless you have the luxury of hiring managers and concentrating solely on leadership, you‘ll still be managing.

Only the top executives can set direction in a company. Setting direction is different from setting goals. A goal is concentrate and measurable. Direction is broader. Leaders set direction with a vision, a mission and operating principles that embody the company’s direction and values.

People sometimes forget a company direction in the heat of excitement over a new ideas or market development but it’s not a problem. But too many diversions can cause a company to lose focus and end up by serving many different customers, none of them well.

Your job is to bring people back to the company direction gently and consistently and always challenge them to evaluate ideas and decisions with respect to the decision.

Keep in mind that people easily lose sight of the big picture when they get caught up in life’s daily details. As leader, you must know how to bring them back and make sure they know the way.

 

Setting direction sounds easy, but it requires vigilance and work. And you’re the only one who can do it. Pointing the way and rallying the troops forward are two primary responsibilities of a successful leader.

 

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Syn.: aspiration, striving| Exercises to Text 4
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