Premodified noun phrases

These are used where post-modification would use more space.

POISONGASFEARHAUNTSCITY

A fear of poison gas is haunting (worrying) the people in a certain city

7. Pun

Some newspapers also enjoy making jokes in their headlines. They do this by playing on words, punning.

TORRENTIAL RAIN IN MOST ARIAS [most areas]

A wet open air concert in London by the opera singer Luciano Pavarotti

8. Final guidelines

A good headline should be accurate, clear, grammatically correct, strong, active, fresh and immediate. It should catch the reader's attention.

The headline should sell the article to the reader.

Headlines should be accurate in tone: don't put a light headline on a serious story. Be careful not to put a first-day head on a second-day story.

Don't repeat the lead in a headline. Write a better headline than the lead. And don't give away the punch line of a feature story that has a surprise ending.

Be aware of any unintended double meanings: Real-life examples of some headlines that were published: Old man winter sticks icy finger into Virginia; Teens indicted for drowning in lake; FBI ordered to assist Atlanta in child slayings.

Exercise 2. Make an analysis of the following headlines and guess what stories they are to introduce.

4 KILLED IN M-WAY CRASH	Tree people have been injured in a bomb attack
US A-FUEL TO PAKISTAN ‘IMMORAL’, SAYS ARCHBISHOP	Four people have been killed in a motorway crash
3 INJURED IN BOMB ATTACK	A killer has escaped from a courtroom
WOMAN FROM MARS TO BE FIRST BRITON IN SPACE (Note that the word ‘Briton’ is almost exclusively found in newspapers).	A health survey has revealed that New Yorkers are fitter and slimmer (than they were before)
LABOUR TO DEBATE 5-DAY WEEK	Medical ties with South Africa have been cut
KILLER ESCAPES FROM COURTROOM	The River Thames is approaching danger level
THAMES APPROACHING DANGER LEVEL	3 people are being detained (by the police) concerning a horrifying crash at a college
HEALTH SURVEY: NEW YORKERS FITTER, SLIMMER	The New Zealand Premier slams the International Monetary-Fund plan
3 HELD OVER COLLEGE HORROR CRASH	An announcement that a woman working at the Mars chocolate company had got an interesting new job
NZ PREMIER SLAMS IMF PLAN	The Labour Party will debate the question of a 5-day working week
MEDICAL TIES WITH SOUTH AFRICA CUT	The United States’ supplying atomic power fuel to Pakistan is ‘immoral’, an archbishop has said

Exercise 3. Using your dictionary find the meaning of the italicised words in these headlines:

1. EXPERT PROBES MOSQUE ATTACK эксперт исследовательских космических ракет атакует мечеть

2. GET-TOUGH CUSTOMS MEN SEIZE RECORD HAUL ожесточённая борьбу на таможни зафиксировала человека за транспортировку

3. THORPE IN BID TO JOIN THE LORDS заявка(предложение,претензия) в попытка присоединится к лордас

4. MEAT(мясо,еда,суть) BOYCOTTERS VOW TO PERSIST бастующие пообещали настаивать на своем

5. POWER BILLS(афиша, плакат,документ) SPARK REVOLT политическая программа вызвала протест

6. ROYALS EYE A THRONE мнение(наблюдение) с трона

7. DINNER TO BAR SOME officials обед чиновник

8. TOWN COUNCIL outS ITS OBJECTIONS городской совет медлит с возражениями

9. FLIMSY EXCUSES CAUSE BLOOD DONATION LAG незначительное оправдание стало причиной задержки донорства

10. KENNEDY DRUG RAP обвинение Кеннеди в использовании наркотиков

Exercise 4. Study the article and come up with a suitable headline.

Flood plain: no more development to S.

Story The housing market in Lawrence is growing along with the city and it’s growing to the south and the west. However, developers are going to run into a wall that will prohibit any further development to the south of Lawrence. That wall is the flood plain, according to local real estate agents. “We have pushed about as far to the east as we can,” Philip Gill Harrison, of Gill Real Estate Agency, said. He said that because of the flood plain, development would begin to move toward the west, southwest and northwest, once all of the land in the south was developed. Gill estimated that would be in the next five years.

1. Flood plain: no more development to S. 2. Next five years: development to W., SW and NW. 3. Housing and city growth: S. and W.

Exercise 5. Arrange these disorganized headlines into their proper order.

3-1-2

1. HOSTAGES FREE NIGERIANS RIOT заложники свободны … бунта

2. TEAR CLASSES CALIFORNIA TEACH CITIZENS GAS USE TO беспокоящиеся колифорнийцы приучают граждан к использованию газа

3. ON RUMPUS THE ESTATE ROYAL суматоха в королевстве(обществе)

Дата добавления: 2015-11-14