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Answer the following questions.

Read the text and get ready to answer some questions after it. | Public relations. | Match the translation from column B with word-combinations from column A | PR Tools and Techniques | Title each part. Give their main ideas. | PR Tools and Techniques. | Nature of Propaganda | Purposes of Communication |


Читайте также:
  1. A LACONIC ANSWER
  2. A The following are dictionary definitions of different types of markets.
  3. A) Give the Russian equivalents for the following word combinations.
  4. A) Look at this extract from a TV guide and the photo and answer the questions.
  5. A) Make sentences in bold type less definite and express one's uncertainty of the following.
  6. A) Read the article to find the answers to these questions.
  7. A) Read the following comments from three people about their families.

1. In what area do totalitarian states have an advantage over democratic ones?

2. What features of communist's propaganda are mentioned in the text?

3. What does agitation mean according to Lenin?

4. What characteristics did Nazi propaganda have?

5. What are democratic governments forced to?

6. When did disinformation come into use?

7. What does the word "disinformation" mean?

8. What is the main danger of disinformation?

Match the translations from column A with word combinations from column B.

A В

страх противоречий complete control of the media

помогать поддерживать общественную мораль stamp out all opposition

расовое превосходство spreading rumors

полный контроль над СМИ fear of contradiction

фальшивые подписи racial superiority

распространение слухов forged signatures

свобода слова to help bolster public morale

подавлять оппозицию open marketplace of ideas

 

Define what parts of speech are the underlined words. (find them in the text)

Define the tense-forms of the verbs in bold type. (find them in the text)

 

Choose the sentence corresponding with the text contents.

1. Most governments sometimes use tactic of spreading mixtures of truth and lies.

2. Some countries use different types of fear for popularization of their regimes.

3. The lack of a control is not a disadvantage for democratic nations.

 

9. How many logical parts can this text be divided into?

Find the sentences to convey the main idea of each part.

11. Could you give some examples of using propaganda in totalitarian and democratic states?

Give a summary of the text using the expressions of exercise 12 given in Text 2.

Text 6.

1. Could you define the word "communication"? Compare your definition with those you can find in the text.

2. Find in this list the words and word combinations, which are in close connection with oral communication:

to speak with different people; to render the text; to exchange feelings; to write letters; to make notice; to watch TV;

 

3. Read the text. Pay attention to the definitions of the word "communication".

What is Communication?

What do writing in a diary, watching television, talking with friends, speaking on the telephone, and reading a menu have in common? They are all forms of communication. It has been estimated that people spend more time communicating than they spend in any other complex activity in life. Even so, communication is a word that most people have difficulty defining and talking about. The word communication may be used to identify activities that do not involve people—for example, the word communication may be used to describe the ways that animals relate to each other. Similarly, it is often said that electronic devices communicate with each other. Communication usually refers to activities involving people, however. Thus, communication may be defined as the means through which people exchange feelings and ideas with one another. While this definition is clear and simple, much more needs to be said.

The Use of Symbols. Unlike things, feelings and ideas are difficult to exchange. People wishing to exchange physical objects may simply hand them to each other. Feelings and ideas, however, are without physical substance. They cannot be handed directly to another person. Rather, they must be exchanged through the use of symbols—things that represent or stand for other things. In oral, or spoken, communication sound patterns are used to stand for other things. The secret to learning an oral language is to discover which sound patterns are associated with which meanings. Very young children often point at objects as they say “Dat?” They have learned that the word “dat,” which is their word for “What is that?”, causes older children and adults to help them learn the sound patterns that stand for objects they wish to identify. As children start to associate sounds with meanings, they are acquiring language. Oral communication, however, involves more than just language. In the above example, young children use higher pitch at the end of the sounds “dat” to show that these sounds are intended as a question. When people use such a vocal characteristic to help clarify the intent of the sound patterns being used, it is often said that they are using paralanguage. Since para stands for besides, or in addition to, paralanguage may be defined as the vocal characteristics—rate, pitch, loudness, and so on—that accompany sound patterns and help to indicate meaning. For example, if a child shouts “dat” with no elevation in pitch, what change in meaning has occurred? “Dat” now is being used to stand for “Give me that.” Sound patterns may also be accompanied by nonverbal symbols. Facial expression, gestures, and eye contact help speakers to make their meanings clear. For example, when a child says “dat” (meaning “give me that”), he or she is likely to look at and point to the object in question. If the child's request is not answered, expression on the child's face will indicate disappointment unless “dat” is provided. While nonverbal symbols normally add to sound patterns, or language, they may also be used by themselves. When members of a football or basketball team hold their hands high in the air with the index fingers extended, the audience knows that the athletes are proud of their victory and consider themselves to be number one—the best team in the league. Many other gestures have meaning when used by themselves. People who have serious hearing problems, and cannot communicate through sound patterns, become unusually skillful in signing—using hand signals to indicate their meaning. They also become skillful in using eye contact and facial expression to add to signing. One special type of nonverbal communication involves the use of objects or designs rather than gestures, facial expressions, or movements. Traffic lights and highway road signs are examples. So too are religious symbols and national, state, and company flags. Symbols are also used in written communication. It is important to recognize, however, that both individuals and societies begin with oral language. Children use language to communicate through speaking and listening several years before they learn to read and write. Nearly one third of all the people in the world over the age of 15 are illiterate—incapable of reading or writing. Still these people use language, paralanguage, and nonverbal symbols to communicate with others. Similarly, societies begin with oral languages. Later they may seek to represent their languages with written symbols. Many societies, however, do not have written languages. Of the approximately 2,800 languages in the world, fewer than half have been transcribed into written symbols. The cultural heritage of these societies is passed on to succeeding generations by tribal elders through oral communication. In North America there were once 200 Indian languages. Many of these languages have been lost forever because tribal elders died before the languages could be transcribed. Essentially a written language uses printed symbols to stand for sound patterns. In English the 26 letters of the alphabet are the main symbols used to represent sounds. As there are approximately 47 sounds in the English language, however, the letters of the alphabet used alone cannot represent all of the sounds. Consequently, various groupings of letters are used to represent some sounds. For example, the letters t and h are used to represent the first sound in the word thinking. Some letters and combinations of letters may stand for more than one sound. For example, all of the vowels (a, e, i, o, u) stand for more than one sound in English. In addition to using letters to represent sounds, a written language contains punctuation marks that stand for paralanguage. For example, a period and a comma stand for a pause, a question mark stands for a change in inflection, or pitch, and an exclamation point stands for increased volume and intensity. Nonverbal aspects of oral communication have no direct counterpart in written language. Charts, graphs, pictures, and drawings, however, may be used to help the reader understand the printed text. Pictures and other graphic forms may hold meaning for people who speak different languages and who come from different cultures. A picture of a starving child, for instance, has meaning for people throughout the world. Most forms of human communication, however, require that people share the same symbol systems. Language, paralanguage, and nonverbal symbols must be shared. In addition, people must share the same knowledge of what in a language can be used properly under various social situations. This varies from one culture to another. So, when learning a second language, it is important also to learn about the people who use that language.

 

4. Answer the following questions:

1. Why do most people have difficulty to define the word "communication"?

2. What do we usually use to represent our ideas?

3. What do communication symbols stand for?

4. What is the secret of oral communication?

5. What nonverbal symbols do you know?

6. Are language and communication of the same meaning?

7. What does written language contain except letters?

 


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