Match the translation from column B with word-combinations from column A

A	B
to keep a  good reputation	представлять образ
to be accepted on the best possible terms	поддерживать хорошую репутацию
to shape public opinion	поддерживать хорошую трудовую дисциплину и обязательства
to use similar techniques	быть принятым на наиболее выгодных условиях
attempts to make a person or organization responsive to the public	формировать общественное мнение
to maintain good employee morale and commitment	попытки сделать человека или организацию отзывчивыми к народу
to present an image	использовать схожие методы
to bolster public confidence	поддерживать общественное доверие

6. Can you find the meanings of the following words in the dictionary?

to endeavor, to desire, to achieve, to include, to intend, to respond, to arise; is based on, is directed, is often compared to, is confused with

Define what parts of speech the underlined words are. (Find them in the text)

Define the tense-forms of the verbs in bold type. (Find them in the text)

Try to point out the main problem the text tackles.

10. How many parts would you divide the text into?

Title each part. Give their main ideas.

Using the words and word combinations given in exercises 2, 5, 6 try to express your own ideas on what public relations is, what it serves for, and problems a public relations specialist faces.

Text 2.

1. Look up the meanings of the following words and word-combinations in the dictionary and memorize them:

to evaluate; the public interest; publicity(2); press release; adverse publicity; advertising; press agents; public affairs management

2. Insert the words and phrases from exercise 1 into the following sentences:

1. “Public relations is the management function which __________ public attitudes, identifies the policies and procedures of an individual or an organization with ____ __________ _____________, and plans and executes a program of action to earn public understanding and acceptance.”

2. To carry out its function PR specialists use __________ and other means to convey a message to the public.

3. ___________ is the equivalent of unpaid _____________.

4. The most prominent form of publicity is a ______ _________ by a government official.

5. __________ __________ are individuals whose task is to keep the name of a client—whether a person or an institution—before the public.

6. ____________ ___________ ________________ is used by elected officials, government agencies, and companies to relate them directly to their constituencies or to a community.

3. Read the text and get ready to answer the questions after it:

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