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БАШКИРСКИЙ ГОСУДАРСТВЕННЫЙ УНИВЕРСИТЕТ
МЕТОДИЧЕСКИЕ УКАЗАНИЯ, ТЕКСТЫ
И УПРАЖНЕНИЯ ПО СПЕЦКУРСУ № 5
«ДЕЛОВОЕ ОБЩЕНИЕ»
НА АНГЛИЙСКОМ ЯЗЫКЕ
Для студентов экономического факультета
(БАКАЛАВРИАТ)
РИЦ БашГУ
Печатается по решению кафедры иностранных языков экономического факультета и послевузовского образования Башгосуниверситета от 31 августа протокол № 1 (48).
Составитель: д.ф.н. Зайнуллина Л.М.
Методические указания предназначены для студентов 3 курса экономического факультета при изучении спецкурса Business Communication. Пособие содержит тексты из различных профессиональных источников и упражнения, позволяющие студентам закрепить пройденный материал.
UNIT 1 PRESENTATIONS
TEXT 1. Read and translate the text consulting the dictionary if necessary
Are you nervous about your public speaking skills? Developing and delivering business presentations, just like most functions in business, are formulaic and are a learned skill. Learn the formula, practice the skill and you will gain competency as a presenter.
Here are some of the fundamentals of presentations to help you build your skill.
Planning Your Presentation
In creating your presentation, think like a reporter and answer the "who, what, why, how, and where" questions.
Who will attend--and how many? Aim the content of presentation to your audience, and the choice of visuals to meet the needs of your group. Visuals need to be visible to everyone.
What is the purpose of the presentation? Is it to explain a plan or project; to tell people what to do and how; report on what's been done; get support for an idea; define or solve a problem; gain consensus for a decision; provide training; or encourage motivation.
Why are they there? Is attendance mandatory? Any time anyone attends a meeting, they will always be asking themselves, "What's in it for me?" Be sure you answer that question for them.
What information is needed to support your purpose? How will you present it? Keep your points short, concise and understandable to your audience. Use visuals to clarify and reinforce your message.
Where is it going to take place? The room that the presentation is in will have an impact on how you present. Will you need a projector or can you use flip charts? Will you need a microphone? Do you need a riser (podium)?
In timing your presentation, an ideal breakdown would be:
Opening - 10 to 20 percent
Body - 65 to 75 percent
Closing - 10 to 20 percent
Each point you make should be clearly stated, illustrated and supported. Act as though your audience is not at all familiar with your topic; don't assume they know anything. Avoid jargon. Devote a similar amount of time to each main point, otherwise the audience may consider it less important. Arrange your points in logical order.
Ex.1. Read through the phrases. Write who, why, what or how next to each phrase.
1. On behalf of Mr Keane, may I welcome you to Jackson Inc. My name’s Joe Black and I’m responsible for …
2. My purpose today is to …
3. I’m going to develop three main points. First…, second…, third …
4. Let me introduce myself. I am ….
5. I’ll pass round copies of my slides so you can make notes as I go through the presentation.
6. Before I continue, let me tell you something about myself.
7. Today I would like to give you a general overview of ….
8. I’ve divided my presentation into three main parts. I would like to begin with ….
9. So, I’ll be addressing three main points and the first one is going to be …. The second point will be…. And finally, the last point is….
10. I’m going to outline three proposals. Firstly, I’ll… Then, I’d like to … and finally …
11. Today, I’m going to bring you up to date with…
12. We’ll take a short coffee-break at about 11.00.
13. My objective today is to …
14. If you have any questions I’d be grateful if you could leave them until the end.
15. You don’t need to take notes as we’ll be handing you presentation booklets.
16. I would like to start with … And the…. Lastly …
17. What I am going to do today is review…
18. Please feel free to interrupt me at any time if you have a question…
19. The reason we are here today is to …
20. Morning everyone. I’m… I’m a … at …
Text 2. Read the text and be ready for a comprehension checkup.
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