Presentations

Presentation situations:

- An architect shows plans for a new local museum and art gallery and talks about its benefits.

- A traffic expert talks about the benefits of a proposed development (a new road, bridge, etc.) to improve the traffic flow in your area.

- A film director goes to a film company with the plans for a new film and talks about a story, the stars, the budget, etc., trying to persuade the company about how profitable it will be for them.

1. Getting started. You are going to give one of the presentations above. Use your own name or invent a name for yourself.

2. Introducing the topic. Make a transparency with the titles of the main sections of your presentation, or write them on the blackboard. Begin your presentation with saying how sections your talk is divided into and what they are. Say how long you will speak.

3. Dealing with questions. Before beginning the talk itself, the speaker says if they are willing to answer questions during the talk, or if people should keep questions to the end.

After the speaker has started, one member of the group asks a question.

Different members of the group should speak as presenters, and the other members as the audience. Each speaker should only give a small part of their presentation, with one question from the audience.

KEYS

PROMOTIONAL TOOLS AND ADVERTISING

Reading 1

Key terms

1d; 2f; 3e; 4g; 5c; 6h; 7b; 8i; 9a

Text 5.1

Comprehension

Ex.3

1 T; 2 F; 3 F;4 T; 5 T; 6 F; 7 T; 8 T

Language study

Ex.1

законный инструмент, товар по привлекательной цене, знакомство с торговой маркой, завоевать одобрение, краткосрочные стимулы, разумное соотношение компонентов, идти в обход других стратегий продвижения, гарантии возврата товара, возмещение и обратная выплата наличными, бесплатная дегустация

Ex.2

1) the ultimate objective

2) target customers

3) product life cycle

4) the value of a product

5) implement; promotional strategies

6) building up consumer demand for

7) to encourage loyalty

8) persuasive tactics

Ex.3

1 with; 2 of; 3 according to; 4 with respect to; 5 from; 6 for; 7 at; 8 over; 9 of; 10 on

Reading 2

Vocabulary tasks

Ex.2

1 g; 2 f; 3 e; 4 b; 5 d; 6 a; 7 c

Key terms

1 g; 2 e; 3 I; 4 a; 5 h; 6 b; 7 f; 8 d; 9 c

Think ahead

1) setting the objectives

2) drawing up a budget

3) the appeal

4) the choice of means of information distribution

5) assessments of the results

Language study

Ex.1

identified sponsor, competing products, engine of prosperity, encourage waste, without regard to brand, dot com fever, broadcast media, be timely, rank high, demographically selective

Practice section

Critical thinking

Дата добавления: 2015-11-16