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Read the description of budgeting and complete the pie diagram.
In 2010, Pearl Soaps were launched onto the market with a total advertising and promotional budget of £1 million. This figure was divided among four areas of expenditure: television advertising, newspaper advertising, magazine advertising, and promotional activities such as coupons and special cash discounts.
The major part of the budget (exactly half) was spent on television advertising. Half as much as this was allocated to newspaper advertising. Magazine advertising accounted for 10% of the total budget, and the remainder was spent on sales promotion.
Total Expenditure on Advertising and Promotion £1 million
Writing
Write your own advertisement of a product or service following the five stages from Reading II Think
Ahead task 1.
Critical thinking
1. Look at the scheme and explain why it is more profitable to buy things by personal selling than in the shop.
Personal selling
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