II. Find the synonyms of the words in bold.

III. Write English equivalents to the following words: взгляд, происхождение, значение, развлечение, распространять, цифровой, безграмотность, размножение, огромный, болтать.

IV. a) Complete the sentences with the right word:

exciting, to subscribe, means, useful, to look through, favourite

Magazines

It is interesting ….. some magazines or read them. It is possible ….. to some of them or buy them. We usually subscribe to the magazine “At the wheel”. As we have a car it is ….. for us to read it. My mother prefers to read the magazine “Liza”. She says that it even helps her in some cases.

Television and radio

I think that they are very popular ….. of information. They are popular among young people in our country. We can know a lot of news watching TV or listening to the radio. All members of our family watch TV regularly. We like such programme as “Around the world”. It is always ….. to see new places, to listen to new rhythms and to learn other cultures. I have many ….. TV programmes but I haven’t enough time to watch all of them.

b) Make similar short stories about your preferences in Internet, press, mobile phones, TV, etc.

V. Explain and define the functions of mass media:

a) Advocacy: advertising, marketing, propaganda, public relations, and political communication.

b) Entertainment: performances of acting, music, sports, video and computer games.

c) Public news announcements.

VI. Comment on the effects of mass media (agree\disagree); match the medium with its functions:

1) Shaping the public opinion: The media is an important medium which informs the people about the latest news and happening around the world. According to the agenda-setting theory of mass communication, the media plays an important role in shaping the public opinion.

2) Providing Entertainment: It is believed that the audiences use the media according to their own needs and requirements. Many media users make use of media as a form of entertainment by means of television shows, movies, or even music.

3) Disseminating Information: Media is an extensive resource of information for millions of people across the world. Be it the Internet, television or the humble radio and newspapers, media is an extensive source of information on a wide range of topics, which broadens the horizons of knowledge. Be it world news or general useful information about any topic under the sky, it is the media which has it all!

4) Link between Government and the People: In addition to being a news provider, the media is also considered as a link between the government and the people since it informs the public about the general developments by the government and simultaneously serves as a voice of the general population, expressing their opinions and ideas.

5) Delivering Justice: There has been ample number of examples where the media has been instrumental in creating public awareness about several criminal cases, which has led to speedy justice delivered to the victims. Thus, media plays an important role in publicizing cases, which require public attention. Give your ideas about the functions \ effects of each mass medium.

VII. ROUND-TABLE DISCUSSION:

What medium of communication is the most\the least effective? Prove your position with a list of arguments. Make a conclusion of all opinions in the group.

VIII. Team work.

In groups make a list of positive and negative characteristics of all mass media. (Think about health, coverage, target audience, quality, etc.)

Дата добавления: 2015-07-11