D. Andrew Marr, Broadcaster

Are newspapers doomed? Absolutely not. Although there's an enormous amount of online news-related material, if you analyse it, very, very little is actually new fact, new information - it's almost all parasitic journalism carried out either by broadcasters or newspapers. So you have an enormous, gabbling opinionated commentariat which has sort of bubbled up over the past 10 years, but what you have not got, obviously, is a new source of original proper journalism, because that costs money and someone has to pay for it. I don't see anyone on the internet with the financial resources to start to recruit, never mind train, frontline, investigative, serious reporting journalists. Those newspapers that focus particularly on hard reporting will be the ones that survive because that's the thing the internet cannot do. That's the USP of newspapers.

E. Piers Morgan, Former editor of the 'Daily Mirror'

Every newspaper has a great future online. End of story. Within five years every newspaper will be free and they'll all be online. And if they're not, they should be. There will still be a presence in print but that will be for older readers and you will find that anybody under the age of 35 will only read newspapers online. It will be the newspapers who are the most dynamic online who win. Any newspaper editor or proprietor who believes they will escape this inevitable translation from newsprint to online will get buried. They are under a massive misapprehension. If newspapers do it right and invest now they will be successful and make lots of money. It's not the death of the paper. It's the morphing of the paper from a print version to online.

F. John Ridding, CEO, 'Financial Times'

There's no doubt that we are seeing the biggest changes and challenges to the newspaper industry for a generation, and certainly for the 19 years I have been at the FT. But from where I sit the doom and gloom is way overdone. We are seeing good momentum, we are firmly back in the black and are positive about our prospects. In a time of industry disruption and fragmentation it's all about defining your audience and being clear about what makes you different and essential. For us, a powerful force has been the globalisation of business. We have been in step with that trend and that strategy is paying off now. How and when people consume news has clearly changed with online development and channels. From our perspective we have been investing in quality journalism for years and content is for us a competitive advantage. Online is more of an opportunity than a threat because it gives us new channels through which to reach our audience.

Дата добавления: 2015-10-21