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Read the text below. Choose from (A-H) the one which best fits each space (17-22). There are two choices you do not need to use.

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  5. Chapter v. Of the Number of Two, and the Scale thereof.
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Coke

Coca-Cola (often abbreviated to "Coke") is a cola drink and is the world's most popular carbonated soft drink. The Coca-Cola Company's headquarters are located in Atlanta, Georgia, (17) around 1884. Coke's inventor, John Pemberton, was not a quickwitted marketer of his drink, and the ownership of Coke eventually passed to Asa Candler, (18). Candler's successful marketing, continued by his successors such as Robert Woodruff, established Coke as a major soft drink first in the United States and later around the world.

Originally designed to be sold at soda fountains, (19), whose distinctive shape has become a part of the drink's branding. Major advertising campaigns have established Coca-Cola slogans such as "The pause that refreshes" as part of popular culture. Nevertheless, Coca-Cola has been criticised for its possible negative health effects, with many urban myths surrounding it. In addition, (20) has been periodically challenged, in particular by its main rival Pepsi-Cola. This tension reached its peak during the 1980s, at the height of the Cola Wars, which eventually resulted in the heavily-publicised introduction of "New Coke", (21). The widely unpopular decision was eventually voided in the face of public opposition.

Since then, the Coca-Cola Company has on occasion introduced soft drinks under the Coca-Cola brand name. The most famous of these is Diet Coke, which has become a major diet cola, but others exist, such as Cherry Coke. There are also (22) but which remain unaffiliated with Coca-Cola the drink, such as Sprite.

The Coca-Cola Company's headquarters are located in Atlanta, Georgia, (17) around 1884.

Coca-Cola was later sold in bottlesintended to replace the original Coca-Colawhere the first television ad was createdthe commercial success of the drinksome memorable slogans for Coca-Colawhose company remains the producer of Coke todaywhere the drink was first inventedsome drinks marketed by the company

Завдання 18

Текст до цього завдання дивіться в питанні 17.

Coke's inventor, John Pemberton, was not a quickwitted marketer of his drink, and the ownership of Coke eventually passed to Asa Candler, (18).

Coca-Cola was later sold in bottlesintended to replace the original Coca-Colawhere the first television ad was createdthe commercial success of the drinksome memorable slogans for Coca-Colawhose company remains the producer of Coke todaywhere the drink was first inventedsome drinks marketed by the company

Завдання 19

Текст до цього завдання дивіться в питанні 17.

Originally designed to be sold at soda fountains, (19), whose distinctive shape has become a part of the drink's branding.

Coca-Cola was later sold in bottlesintended to replace the original Coca-Colawhere the first television ad was createdthe commercial success of the drinksome memorable slogans for Coca-Colawhose company remains the producer of Coke todaywhere the drink was first inventedsome drinks marketed by the company

Завдання 20

Текст до цього завдання дивіться в питанні 17.

In addition, (20) has been periodically challenged, in particular by its main rival Pepsi-Cola.

Coca-Cola was later sold in bottlesintended to replace the original Coca-Colawhere the first television ad was createdthe commercial success of the drinksome memorable slogans for Coca-Colawhose company remains the producer of Coke todaywhere the drink was first inventedsome drinks marketed by the company

Завдання 21

Текст до цього завдання дивіться в питанні 17.

This tension reached its peak during the 1980s, at the height of the Cola Wars, which eventually resulted in the heavily-publicised introduction of "New Coke", (21).

Coca-Cola was later sold in bottlesintended to replace the original Coca-Colawhere the first television ad was createdthe commercial success of the drinksome memorable slogans for Coca-Colawhose company remains the producer of Coke todaywhere the drink was first inventedsome drinks marketed by the company

Завдання 22

Текст до цього завдання дивіться в питанні 17.

There are also (22) but which remain unaffiliated with Coca-Cola the drink, such as Sprite.

Coca-Cola was later sold in bottlesintended to replace the original Coca-Colawhere the first television ad was createdthe commercial success of the drinksome memorable slogans for Coca-Colawhose company remains the producer of Coke todaywhere the drink was first inventedsome drinks marketed by the company

Завдання 23

Task 5


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