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Well, you could be the main shirt sponsor of a club like AIG or Samsung. It shouldn’t prove too expensive. The XL group sponsor West Ham ‘s shirt for just £2.5m a year. That’s a bargain in anyone’s book. Come on Ahmed, why aren’t Soccerlens sponsoring a Premier League club’s shirt?
What else can you sponsor? Well you can sponsor the matchday experience at your favourite club. For your money you will get advertising in the matchday programme, on the scoreboard and over the tannoy. You are likely to get a pre-match meal, half-time refreshments and after-match drinks. You could meet some of the players and maybe even choose the man of the match. It will cost you, but business-wise and personally, it could be worth it.
For these privileges you have to pay a fair amount of money. At Manchester City it would cost you £8,000. They need the money, don’t they. At newly promoted Stoke City you can get a similar package for just £2,000. That is less than you would pay at Championship side Watford, where it would set your company back £3,000.
In League Two you still have to part with significant funds. Bournemouth are struggling with a points deduction after they went into receivership last season. To sponsor a match day at their humble ground will set you back £1,495. You won’t get worldwide publicity and only three or four thousand people will be at the game rather than fifty thousand, but is it still worth it for a local business?
For just £35 you can sponsor a matchday at the club I coach at, Wilton Town. Ahmed?
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