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Part 2. Jobs and responsibilities

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  1. The role and responsibilities of sales staff

Министерство образования Оренбургской области

ГАОУ СПО «Учетно-финансовый техникум» г. Оренбург

FACE TO FACE

 

Методическое пособие для практических занятий

По английскому языку

Для студентов 1- 3 курсов всех специальностей

Форма обучения: очная

 

Составитель: С.И. Сафонов

 

 

Оренбург - 2013 г.


CONTENTS

INTRODUCTION - 3

PART 1 SOCIALIZING - 4

Part 2 JOBS AND RESPONSIBILITIES -8

Part 3 SPEECH PRACTICE -12

Part 4 BUSINESS STRUCTURE - 13

Part 5 DEVELOPING SKILLS - 20

Part 6 GRAMMAR SECTION - 23

SUPPLEMENTARY

I N T R O D U C T I O N

The edition promotes you with the possibility to master your Business English skills independently. The Vocabulary, Grammar, Functions, Reading and Writing exercises and VIDEO are presented here in the corresponding sections and in the electronics version.

You will find it easier to do the Developing Skills section after you have done the Grammar and Speech Practice ones.

You should decide which of the exercises to do and which will be the most useful and interesting for you, bearing in mind what you have done in class for each unit.

If necessary, ask your teacher for advice.

 

 

GOOD LUCK!


Part 1. Socializing

G R E E T I N G S

- How do you \do? (highly formal)*  
- Good \ morning! (ratherformal)} - \ Morning! (less formal] - used from early morning till 12.00p.m
- Good after \ noon! (formal)} - After \ noon! (less formal) - used from 12.00p.m. till 06.00 p.m.  
- Good \evening! (formal)} - \ Evening! (lessformal) - used after 06.00. p.m.
Hal \lo! [Hello, hullo]! - rather informal, can be used any time of the day and often followed by a person's name and such
e expressions as "Haven't seen you for ages! " or "It's good to see you again/" and "How are you?"!
\Hi! (coll.) used in outwork situations.

Commentary

* 'How do you \ do?' is usually used while getting acquainted with other business people but not customary among people meeting every day. It's a general way of greeting people and requires the same phrase in reply corresponding to the Russian forms «Здравствуйте!» - «Здравствуйте!».

But it is also often understood as "How are you getting \ on?" («Как дела?»). And there comes the reply: " \ Fine! \ Thanks! / And you?"

ILLUSTRATIVE DIALOGUES:

1.

- "How do you do, Mr. Smith? I am Frank Newman of Green Star LTD."

-"How do you do, Mr. Newman?"

2.

- "Morning, David! This is Edward Scott, our new sales representative."

-"Oh, yes, Edward! Welcome to JCK Advertising! How do you do?"

-"How do you do? Pleased to meet you."

3.

-"Oh, hullo, Pete! How are you?"

-"Hi, Bob! I am OK. Haven't seen you for ages!"

SMALL TALK

Small Talk - is a traditional beginning of any business contact. Before moving to the subject of the meeting, you should arrange a short conversation to build a bridge to mutual understanding. It's also called "socializing". It presents an exchange of some polite questions and answers, such as asking of one's affairs, flight or trip, if any, weather, hotel and replies to them. Usually, both the speaker and his companion is aware of the perspective reply to the question asked. Don't give detailed information! It's just Etiquette common in business communication. Phrases of " Welcoming " are preferable to compose a friendly atmosphere that promotes fruitful negotiating.

NOTE: But not any questions are possible to ask. Keep in mind that it's better not to ask too personal questions at a first meeting. And never ask about money!

 

ILLUSTRATIVE SMALL TALK

 

N.: - Good morning, Mr. Smith! How are you?

S.: - I'm fine, thank you. And how are you getting on with your business?

N: - It's OK, thanks. Did you have a good trip?

S: - Excellent! The weather is pleasant today, isn't it?

N: - Yes. Good weather, good business.

S: - Absolutely!

N: - Would you like a cup of coffee?

S: - Thanks. Let's get down to business now, if you don't mind?

N: - All right. Business before pleasure.

S: - The British say: "Time and tide wait for no man."

N: - I see.


I N T R O D U C I N G P E O P L E

Who are you? - the question is "What's your name?" and requires some information about the partner's fist name and family name. But you can initiate the procedure of introducing by yourself saying:

"We haven't met before, have we?" or "Excuse me, have we met before? or "I don't think we've met, have we?" and get the answer: 'No, we haven't".

In reply: - Let me intro\ duce myself, my name's Edward \ Green.

- May I intro \ duce myself?"

- Allow me to intro \ duce myself, I am Dr. Henry\Bendrix.
These forms are rather forma and, used in business situations.

Sometimes you need to introduce a stranger to other people. So you may say:

- Have you met / Mr.Harvey?

or

- I'd like you to meet Doctor \ Stanley.

- \Ms. Leeds, this is \Mr. Snow. - Unpretentious and yet formal enough for any occasion.

NOTE: When introducing oneself the one addressed to is expected to say his name. Then follows the exchange of the phrases: - "How do you do?"

- "How do you do?" from both being acquainted.

In reply: - My \ pleasure.

- It's nice \ meeting you

- Pleased to \ meet you.

- Glad to \ meet you.

Only to the previous two phrases your counterpart can react saying:

- "Me \ too."

The other possible replies may be:

- "The pleasure is \ mine /actually."

- "Nice to meet you \ too."

The replies mentioned above are rather formal. But in less official situations it's possible to say:

-"Hal /lo!"

or to give a usual answer

- "How d'you do?"


Examples

- Good morning! Excuse me, have we met before?

- Oh, I'm afraid, not! My name's John Brown. Pleased to meet you.

- The pleasure is mine. And I am Robert Bean.

What are you? - the question is "What do you do?" or "What's your job?" The speaker is

interested in a

person's job and responsibilities. Usually the answer provides some information about the legal name of the company, its activity and the position of the person in the group. It's customary accompanied by another question: "Where are you from?" and followed by an answer: "I'm from Bybery Systems." or "I'm from Orenburg", or "I'm from Russia."

In reply:

- I represent the THT Company. I work for* Transgas LTD. (or "I work with Transgas LTD)

- I work in the office.

- I work at the Research and Development department. I work in sales.

- We are based in New York but have offices worldwide. We are active in gas transmitting.

- We do business with many Asian and European countries.**

- We engage a first class reputation.

NOTES: * the verb "to work" can be followed by different prepositions as it is shown in

the above sentences.

** the construction "to be based in..."varies in meaning depending on the subject 1. "We are based in..." means that the head office of the firm is located in some city or town and may have some branches or subsidiaries. 2. "I am based in Paris" means that the person is on the staff of a branch office or the head office but travels a lot.

ILLUSTRATIVE DIALOGUES

1. - Excuse me, are you Mr. Briggs?

- Yeah!

- Hello! I am Mark Whites from JCK Co.

- Hi! Nice to meet you!

- And you. I am here to take you to the hotel.

- Thank you.

2. - Hello! I am Robert Carlson. I don't think we've met, have we?

- No. Glad to meet you. My name's Percy Alexander.

- What are you, Mr. Alexander?

- I represent Prodata Ltd. We are based in Geneva.

- So you are not from Brighton then?

- No. I am here temporarily.

- I see.

3. - Good afternoon! Let me introduce myself. I am Carol Streep.

- How do you do, Ms. Streep.

- I am fine. But call me just Carol.

- OK, Carol. And I'm Bob, Bob Russel.

- Where are you from, Bob?

- I work for the Agrico Denmark. And what about you? What's your job?

- I am a Sales Manager with Pepsico.

- Really? That's interesting!

Part 2. JOBS and RESPONSIBILITIES

Job Titles:

President (Am.)

Chief Executive (Am.) - the top level of management

Managing Director Chairman of the Board

Directors of the departments: Sales Director

Marketing Director

Finance Director - the middle level management

Personnel Director

R and D (Research and Development) Director

Production Director
Managers of the departments: Production Manager - the low level management

Sales Manager etc.
Other personnel: Marketing Executive

Finance Assistant

R @ D Engineer

Personal Assistant (PA)

Receptionist

Sales Representatives or reps

Customer Services Assistant etc. Job Responsibilities:

-to be responsible for the overall performance of the group

-to be the head of the organization

-to manage the company - the top level of management

-to be on the top

-to run the corporation

-to control all aspects of finance

-to run a division

-to head a department

-to be responsible for strategic planning and making decisions - the middle level management

-to be in charge of a department

-to report directly to the Managing Director

-to make presentations

-to be accountable for directing, administering and co-ordinating

company operations and financial growth

-to have various personnel working under

-to have a team of some people - the low level management

. -to be in charge of day-to-day running of the department -to attend meetings -to negotiate deals

-to do most of administration

-to answer the phone calls

-to look after the office - other personnel

-to meet the visitors

-to settle the problems of the shareholders/customers

-to show visitors around

EXAMPLES

1.

- Welcome to Paris. I'm Michel Truedo, the Managing Director of the Ceutique Corporation, so I'm on the top and responsible for the overall performance of the group.

2.

-Good afternoon! Let me introduce myself. I'm Lisa Brandt. I work in the Customer Services Section of Atlanta Power in the USA. It's my job to answer questions from our customers and settle any problems they have.

3. -How do you do? My name's Anke Platz and I'm in charge of the Marketing Department here in Cooper Spain. Let me introduce you to two of my staff- this is Bob White, and this is Ronald Cazals, they are our Marketing Executives.

ILLUSTRATIVE DIALOGUES

1. - Hello, Pete! Have you met Mr.Carter? Let me introduce you. Mr.Carter, this is Peter Harper, the Personnel Director of our company.

- How do you do, Mr.Carter? What's your job?

- How do you do, Mr.Harper. I represent Virgin Company. I'm responsible for our
subsidiaries. I am based in Norfolk but I am in permanent contact with our regional
offices and have to travel a lot.

- I understand.

2. - Good morning! I'm Martin Drew. I am here to meet the Managing Director.

- Oh, yes! One moment, please.

Are you Martin Drew?

- Yes.

- I am Frank Coppel. Welcome to Three Stars Company!

- Thank you!

- I am the Head of Sales here. I am in charge of the Sales Department.

- Pleased to meet you.

- The pleasure is mine actually.

3. - Good morning!

- Hello!

- Have we met before?

-I don't think we've met. Who are you?

-I am Peter Brown from Consultancy Agency. And you? What's your job?

- Nice to meet you. And my name is Edna Snow. I am the head of Mitzuri PLC. I am
responsible for the overall performance of the group and control all aspects of Finance and Sales. And what exactly do you do?

- I am the Customers Services Executive with the Peters&Blake Company. It's my job to meet our customers and settle any problems they have.

EXERCISES


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