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Our Prices
Ever since we started Agency Inc in 2003 we’ve been determined to offer superior value to the larger agencies where we all came from. We’ve therefore kept a continuous track of surveyed agency rates via several professional bodies, and we ensure that our rates are always set at least 10% below the lowest end of the spectrum for each job function.
If you’re interested in commissioning Agency Inc for a one-off project and would like to see an up to date rate card, please email Matthew Morgan:
matthew.morgan@agencyinc.co.uk
Retainer contracts
We’ve also taken our superior value proposition a step further by offering all-inclusive packages to our retained clients, based on an agreed allowance of hours across a core agency team. Under such arrangements we’re able to offer a single, discounted rate across all the required job functions – from strategic planning and creative development through to artwork and account direction. These hours are recorded on a live basis and reported back to our clients each week so that everything is transparent and understood.
It’s clear, flexible, and great value.
The key to this type of remuneration model is in building long-term relationships which benefit the health of our clients’ brands. We favour retainer arrangements because they foster a deeper understanding of the business challenges and the competitive environments in which your brands operate.
Some examples of available retainer packages are given below, but please get in touch to discuss your requirements and we’ll tailor one to precisely match your needs and your scope of works:
Consultant package: from £1,500 per month
Ideal for medium sized businesses with their own in-house design and implementation capabilities, but requiring some objective planning advice and/or creative concepts and ideas.
12 hours per month of strategic planning & creative direction.
Small business package: from £3,600 per month
For smaller businesses with an established brand that require ‘full-service’ support across traditional communications channels – including advertising, direct marketing, design and email marketing.
Hours per month of strategic consultancy, creative direction, copywriting, account direction and management, design and artwork.
Digital package: from £4,500 per month
Designed for medium and large businesses who want to inject energy, creativity and clarity into their ongoing digital communications strategy – covering emails, microsites and social media activation.
hours per month including digital planning, design, copywriting, development and testing.
Full service packages: from £7,000 per month
These full service packages are the most popular type of retainer arrangements because they offer complete flexibility across all the required functions of an integrated team – covering strategic and tactical campaign planning (inc. media planning), brand positioning, advertising, direct and digital marketing, social media activation, and all on and off-line design requirements (from web and micro sites to printed collateral).
Full service ‘silver’ package: £7,000 per month for 80 hours of agency resource as required.
Full service ‘gold’ package: £10,200 per month for 120 hours of agency resource as required.
Full service ‘platinum’ package: £13,200 per month for 160 hours of agency resource as required.
Timesheets, reporting & flexibility
Whichever retainer arrangement you decide to choose, Agency Inc will send a weekly report to show all time spent by function and by individual so that you’ll have complete visibility and control over the allocation of resources on an ongoing basis. If there is a surplus or deficit at the end of the month, we’ll simply roll that forwards into the next period, having agreed with you in advance what the overdraft or credit parameters should be on the retainer account. Simple.
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