Name of country

Unit 1

Letters, faxes and emails

Letters

Points to remember:

Many of these points apply to faxes and emails as well.

1. The layout and presentation of your letter are important as they give the recipient the first impression of your company’s efficiency.

2. Write both the sender’s and the recipient’s address in as much detail as possible and in the correct order.

3. Make sure you use the recipient’s correct tittle in the address and salutation.

4. Do not write the month of the date in figures.

5. Choose the correct salutation and complimentary close:

Dear Sir/Madam with Yours faithfully

Dear Mr/Ms Smith with Yours sincerely

6. Make sure your signature block tells your reader what he or she needs

to know about you.

7. Shortened forms like don’t, I’m, isn’t etc. are not appropriate in

business correspondence.

Layout 1

The letter below is from a private individual in Denmark to a company in the UK. It shows the basic features of a simple business letter.

1. Sender’s address Bredgade 51

DK 1260

Copenhagen K

DENMARK

2. Date 6 May 20—

Compuvision Ltd 3. Inside address

Warwick House

Warwick Street

Forest Hill

London SE23 1YF

UK

For the attention of the Sales Manager 4. Attention line

Dear Sir or Madam 5. Salutation

Please would you send me details of your DVD video systems.

I am particularly interested in the Omega range. 6. Body of the letter

Yours faithfully 7. Complimentory close

B. Kaasen 8. Signature

(Ms) B. Kaasen

Ø Sender’s address

In correspondence that does not have a LETTERHEAD, the sender’s address is placed in the top right-hand corner of the page. It is also acceptable, but less common, to place it in the top left-hand corner. Punctuation is rarely used in addresses these days.

The BLOCKED STYLE is the most widely used, i.e. each line starts directly below the one above

Ø Date

The date should be written directly below the sender’s address, separated from it by a space.

The month in the date should not be written in figures as this can be confusing---the date sequence in British English is: day-month-year, whereas in American English—month-day-year.

Ø Inside address.

The inside address is written below the sender’s address and on the left-hand side of the page.

Order of inside address After the name of the person and/or company receiving the letter, the recommended order and style of addresses is as follows:

Ø Name of house or building Industrial House

1. Number of building and name 34-37 Back Road

of street, road, avenue etc. Manchester M4 7TG

2. Name of town or city and postcode UK

Name of country

In European countries, the number of the building may be placed after the name of the street. It is also common to substitute the name of the country before the district code number.

Facolta di Medicina Lehrschule Bodenkunde

Via Gentila 154 Amalienstrasse 54

I—703645 Bari D—806435 Munchen

(Italy) (Germany/Deutschland)

Ø Attention line

An alternative to including the recipient’s name, job tittle in the address is to use an attention line.

5. Salutation

Dear Sir opens a letter written to a man whose name is unknown.

Dear Sirs is used to address a company.(In American E.— Dear Gentlemen)

Dear Madam is used to address a woman, whether single or married, whose name is unknown.

Dear Sir or Madam (Dear Sir/Madam) is used to address a person when you do not know the name or sex.

Initials or first names are not used with courtesy tittles,

e.g. Dear Mr Lane, not Dear Mr E.Lane or Dear Mr Eric Lane.

A comma after the salutation is optional. In American English a colon: is usually used after the salutation.

Дата добавления: 2015-10-29