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Afterword

Process changes | CSI and organizational change | Forming a guiding coalition | Communicating the vision | Institutionalizing the change | Organization culture | Communication strategy and plan | Defining a communication plan | Summary | Challenges |


For centuries people have been sailing across the oceans in ships. While a very few have been intrepid explorers intent on charting new territory and new routes to far-off lands, most have simply set off on a journey from their home port to a distant destination. They plotted a course which would get them there safely in a reasonable time and then set sail. The risks were high, but the rewards were even higher. If the final destination was too far they plotted a series of smaller journeys with stops at points along the way allowing them to get to their destination in steps. The course would often take them far from the sight of land, so each day they would need to check if they were still on course. In the beginning they used the stars, then the compass, the sextant, radio beacons and now global positioning satellites. The technology has changed radically but the goal is still the same, determine where you are right now and if the winds or the currents have moved you off course you must make adjustments in order to reach your destination. Continual Service Improvement is your journey. Your destination is your vision of a near-perfect future state. The vision may be far off, requiring you to set smaller goals along the way. You set the course for near perfection and continually check to see whether you are still on course. Continually making the necessary adjustments on your journey will enable you to reach your destination. Good sailing!


Appendix A: Complementary guidance


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Critical success factors| A1 Innovation, correction and improvement

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