Read and remember the following words and word-combinations. information systems – информационные системы sales forecasting – прогнозирование

	information systems – информационные системы		sales forecasting – прогнозирование продаж
	marketing – маркетинг		order management – управление заказами
	sales force management systems – системы управления продажами		product knowledge – знание продукта
	Сustomer Relationship Management – управление взаимоотношениями с клиентами		online product building systems – интерактивные системы создания продукта
	Sales Force Automation Systems (SFA) – автоматизированные системы управления продажами		to mitigate – уменьшить
	follow up – последующие меры		to customize – модифицировать в соответствии с требованииями заказчика
	sales lead tracking system – система отслеживания ведения продаж		upholstered seat – кресло с мягкой обивкой

2. Group the words and word-combinations according to their morphological structure:

information systems, marketing, process, product, order management, CRM, integral, adopted, required, customers, management systems, tracking, sales management, SFA, potential, managers.

3. Complete the following phrases:

1) ------- systems 2) sales ------- 3) ------- management 4) ------- knowledge 5) ------- features

6) to integrate to ------- 7) to include ----- 8) -------- part 9) to mitigate ----- 10) ------- functions

4. Fill in prepositions or adverbs if necessary. These are tips for you:

to be used in – используется в

to be combined with – сочетается с

to be integrated in – интегрироваться

1. Sales force management systems are information systems used … marketing and management that help automate some sales and sales force management functions. 2. They are frequently combined … a Marketing Information System, in which case they are often called Customer Relationship Management (CRM) systems. 3. More developed SFA systems have features where customers can actually model the product to meet their required needs … online product building systems. 4. If SFA systems aren’t adopted and properly integrated … all departments, there might be a lack of communication which could result in different departments contacting the same customer for the same purpose.

Дата добавления: 2015-08-27