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1. A business plan is a formal statement of background information about the organization and team, their leisure activities, expenses and attempts to reach their goals.
2. External stake-holders of non-profits include donors and the clients of the non-profit's services.
3. There is no fixed content for a business plan. Rather the content and format of the business plan is determined by the goals and audience.
4. A business plan for a project requiring equity financing will need to explain why current resources, upcoming growth opportunities, and sustainable competitive advantage will lead to a high exit valuation.
14. Work in pairs. Make up a dialogue about business plans. Try to get as much information about the subject as you can. You may use the following expressions:
| Look here! / I say! As for… By the way. Really? All right! After all. I doubt it. Tell me… | – Послушай! – Что касается… – Между прочим. – Неужели? – Ладно! Хорошо! – В конце концов, – Сомневаюсь. – Скажите… |
Work in a group of two or three. Imagine you are making up a quiz show on the business TV channel. Write down the special questions to which the following sentences are the answers.
1. A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. 2. Externally focused plans target goals that are important to external stakeholders, particularly financial stakeholders. 3. Internally focused business plans target intermediate goals required to reach the external goals. 4. Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans. 5. A business plan should contain whatever information is needed to decide whether or not to pursue a goal.
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| BUSINESS PLANNING | | | Read and remember the following words and word-combinations. |