P. 122 ex. 2

Part 2 (I = Interviewer, SC = Stuart Crainer)

I

And which management styles have particularly impressed you and why?

SC

Er, well there are an array of management styles, er... the trick is to be able to produce the right style at the right time. Perhaps the person who has done this best is er, Jack Welch the Chief Executive of General Electric, who, over the last ten years, has re-energised er... the company and created one of the biggest companies in the world, and certainly the best-managed company in the world. He has done that by an ability to change and keep changing constantly. So he’s changed the company and he’s changed his management style. Initially he was referred as Neutra... Neutron Jack because of his capacity to er, decimate areas of the company. But since... since then, he has reinvented himself as a person who is very tuned in to people and a person totally committed to training people for the future; and also a person totally committed to communica... communication. So I think Jack Welch stands apart as a... a manager who really has mastered the art. Er, other ones I would pick out are people who are driven by er, values, such as er, Richard Branson of Virgin and Anita Roddick of Body Shop, who whatever the fortunes of their companies, have proved that er, management can be led by values and organisations can be created around sound values. Talking of companies, I would select er, Scandinavian compi... companies such as IKEA and the Finnish company, Nokia, er, as exemplars of what good management can do. IKEA is a brilliantly-managed, networked organisation and Nokia is an incredibly innovative and imaginative organisation which has turned itself from a er, wood products maker in Finland into the er, leading maker... leading maker of mobile phones worldwide. So those are the people and the companies I would say who have management styles that are worth emulating.

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