Well-known international brand

The well-known international brand gives the company an opportunity to operate with better conditions. There is no need for the company to prove anything. The power of internationally famous companies is much hires than the ordinary ones. The partners and suppliers are willing to operate with such companies because they are already well-known and it attracts customers with less advertising costs.

Multiple retail format strategy

Carrefour operates its business through a number of retail formats including hypermarkets, supermarkets, hard discount stores, convenience stores, and cash and carry retailing. While the group's hypermarket format offers a wide selection of both food and non-food products, the supermarket and convenience formats target the daily and monthly food needs of customers and are more accessible than the hypermarket stores. Furthermore, Carrefour's hard discount stores offer a range of food and non-food products at a comparatively lesser price points. Carrefour also operates cash and carry stores to meet the demand of small retailers and other business institutions. In addition, Carrefour sells its product through a number of e-commerce websites such as Ooshop, CarrefourOnline.com, and Carrefour.es. having a presence across multiple retail formats enables Carrefour to target different customer segments. Moreover, Carrefour's multiple retail format strategy helps it to set up stores in new markets as per the local requirement with limited barriers.

Дата добавления: 2015-08-18