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Internationalization

Introduction | Company Overview | Chapter 2. Theory and Problem | Market failure | Operational failure | PEST-analysis | Economic factors | Retail Trade in Russia | Well-known international brand | Weaknesses |


 

Over the past 40 years, the Carrefour group has grown to become one of the world’s leading distribution groups with a presence in 32 countries, over 57% of group turnover derives from outside France[3].

Carrefour primarily organizes its business segments based on geographic presence: France ofcourse; Europe (Portugal (under the Minipreco brand), Greece, Spain, Germany, Sweden, Austria and etc.); Turkey; Asia (China); and Latin America (Argentina, Brazil). In addition, the group's business operation can be segmented on the basis of its store formats.

Wherever it has a presence, Carrefour is actively committed to promoting local economic development. Since retail activities are all about contact with people, the group consistently emphasizes local recruitment plus management and staff training on the job wherever they work.

Typically, the Carrefour group is one of the leading private employers in any country where it operates. Naturally, this is the case for France, where the group was originally founded, but it is also true of such countries as Brazil, Argentina, Colombia, and Italy. The group also seeks to support local suppliers, with some 90-95% of the products on its shelves sourced locally, depending on the country.

Current locations-blue

Former locations-black


 


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