Confidence

1) доверие 2) уверенность, убеждённость 3) секретность, конфиденциальность

4) конфиденциальное сообщение, секретная информация

Succinctly 1) кратко, сжато; лаконично 2) недолго, коротко, кратко

§ 4. What is plain English?

It is not easy to devise precise, consistent, and acceptable guidelines for those who wish to write in plain English. One proponent of the Plain English campaign in the USA makes the following recommendations concerning readability and design.

Readability

• Prefer the shorter word to the longer one.

Use simple, everyday words rather than fancy ones.
Prefer verbs over nouns and adjectives.

Prefer the specific word to the general.

• Write short sentences with an average of no more than 20 words.

Use the active voice rather than the passive.

Be a miser with compound and complex sentences and a spendthrift with simple sentences.

• Write short paragraphs with an average of about 75 words.

Avoid paragraphs that exceed five typed lines for business letters and ten lines for longer compositions.

• Write with the ear.

A sentence may look correct on paper but its cadence may be jarring.
Listen to your sentences in your head as you write, and do not write anything that you could not comfortably say.

Design

Write for the eye as well as the mind.

Prepare an overall design, positioning understandable headings, subheadings, and captions for each segment, showing the organization of the text.

Make the whole document visually appealing.

• Use appropriate underlining, ink colour that contrasts sharply with the paper, lists, boxes or panels, bold or other typefaces to emphasize key points.

• Use 'white space' in margins, between sections, paragraphs and lines to make the document look good.

(J.Y. Dayananda. Plain English in the United States.1986, p. 13.)

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