Advertising and Marketing

Advertising is any paid form of impersonal presentation and promotion of products, services or ideas by an individual or organization. It’s one of the most important factors in accelerating the distribution of products and help to arise the standard of living.

Three main objectives of advertising are: to produce knowledge about the product or service; to create preference for it; to stimulate thought and action about it.

Many people make advertising such as advertisers, media, advertising agencies or supplies and special services. These people have to know as advertising art as marketing mix and market in local point. Everybody of them is met with four Ps of marketing mix: packaging, pricing, placement,promotions. Packaging means how a product will be presented. Pricing is a process of definition a price the product will be sold for. Placement suffers the channels of distribution which the product will go through when selling. At last promotions define how the product will be marketed.

All the steps of marketing deal with an advertising – immediately or via advertisers. This fact must be accounted for the promotion of any new product to the market. Firstly the product is advertised at the market by advertisements, media (for instance, TV or radio commercials), print-media, tabloid stories, outdoor signs, kinds of transportation, and points of sale, Internet advertising or other printed media. It’s not ne4cessary to use all of advertising means. But sometimes the only global attack to the customer can give the best result. In other cases it will be better to change only prestige magazine or product demonstration or another kind of advertising, the most suitable for the situation.

What advertising means have being chosen: free samples or rating cars, stands in supermarket or displays of logos in the windows of this supermarket? It is a concrete decision. But always marketing research have being delivered even it doesn’t give an excellent results.

Дата добавления: 2015-08-03