Marketing

Marketing is a new science. What has been around previously is the art of salesmanship. Salesmanship is the art of manufacturing something and making another person want. Marketing is the art of finding out what the other person wants, then manufacturing it for him. So marketing is defined as the performance of business activities that direct the flow of goods and services from the producer to the consumer. In a market of multiple choice it is no longer sufficient to produce a product and show your customers that it satisfies one of their basic need. You must show them it provides benefits other products fail to provide, that it can be supplied at a competitive price and above all supplied

reliably. Preferences that consumers have for this or that product work for shorter and shorter periods; choice makes marketing work.

Companies need to be constantly engaged in product development if they wish to grow and make profits.

Coca-Cola was successful for many years with one product in one size until Pepsi-Cola challenged them with a bottle of double size at the same cost to the consumer. Since then Coca-Cola has made many changes. As you see multiple choices for the consumer is the motor that drives marketing vehicle.

Дата добавления: 2015-08-03