Kinds of Press

MASS MEDIA Unit 1: the press

TASK 1. Read the quotations given below and express your opinion about them.

1. Were it left to me to decide whether we should have government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter. But I should mean that every man should receive those papers and be capable of reading them.” (Thomas Jefferson, an American Founding Father, the principal author of the Declaration of Independence (1776) and the third President of the United States)

2. The average TV commercial of sixty seconds has one hundred and twenty half-second clips in it, or one-third of a second. We bombard people with sensation. That substitutes for thinking. (Ray Bradbury, Fahrenheit 451)

3. Freedom of the press belongs to the man who owns one. (Abbott Joseph Liebling, an American journalist)

4. It is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome. (Thomas Stearns Eliot, Anglo-American poet and critic)

5. What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish. (Wystan Hugh Auden, an Anglo-American poet)

6. It is advertising and the logic of consumerism that governs the depiction of reality in the mass media. (Christopher Lasch, American historian, moralist, andsocial critic)

7. All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level. (William Bernbach, an American advertising creative director)

Task 2. Match the media vocabulary with their definitions.

Kinds of Press

	a broadsheet	a	a set of large folded sheets of printed paper containing news, articles, pictures, advertisements etc which is sold daily or weekly
	an issue	b	a large thin book with a paper cover that contains news stories, articles, photographs etc, and is sold weekly or monthly
	the quality press = a quality newspaper	c	a serious magazine produced for professional people or those with a particular interest
	circulation = readership	d	a magazine for children that tells a story using comic strips
	the gutter press / the yellow press	e	a newspaper that is printed and sold every day, or every day except Sunday/ a magazine that appears once a week/ once a month
	a copy	f	the popular press - a newspaper that has small pages, a lot of photographs, and stories mainly about sex, famous people etc rather than serious news
	a newspaper	g	a newspaper printed on large sheets of paper, especially a serious newspaper
	a journal	h	newspapers and other press intended for educated readers
	a periodical	i	the average number of copies of a newspaper or magazine that are sold each day, week, month etc, e.g. 40,000 is a small circulation for a national newspaper
	a tabloid	j	one of many books, magazines, records etc that are all exactly the same
	a magazine	k	a magazine or newspaper printed for a particular day, week, or month
	a daily/a weekly/a monthly	l	the newspapers that print shocking stories about people's personal lives; used to show disapproval
	a comic	m	a magazine, especially one about a serious or technical subject

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