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In both Britain and the USA the press has undergone radical changes over the last few decades. As more and more small papers were bought up by powerful ________ (1), huge newspaper chains emerged: a trend towards concentration typical not only of the press but of the ________ (2) in general. Another trend which has had a great ________ (3) on newspapers is that of syndication. Syndicated columns, cartoons etc by prominent journalists and (4) are published by many different US newspapers. Thanks to such ________ (5) services as Reuters and Associated Press, the collection of information and ________(6) of foreign news have become more efficient. More recently, new technology has replaced the traditional typesetters and ________ (7).
Apart from some minor differences, serious newspapers basically offer the same things: journalists ________ (8) of national and international importance on the front page or back page, ________ (9) write fashion, motoring or financial columns, there are special (10) on topics like education and gardening, sports reporters inform the readers on the sports pages, cartoonists amuse them with ________ (11) and cartoons, and critics write ________ (12) of the latest plays, books etc.
Additional features are leading articles(leaders) written by ________ (13), correspondence columns with "letters to the editor", the latest installment of a serialised ________ (14), notices of birth, deaths and ________ (15), crossword puzzles, horoscopes and "situations vacant" and "situations wanted" advertisements. Considerable space is devoted to ads of various kinds, including ________ (16), as newspapers could not survive without advertising ________ (17).
The ________ (18) has its papers printed and then taken to the newsagent’s. Papers are delivered to ________ (19) homes, as their subscription includes this service.
TASK 6. Match the headlines below to the newspaper page they can be found on.
Welcome to the Isle of Wight | a | the front page | |
Prime Minister resigns | b | the editorial page | |
O'Toole murders Macbeth | c | the fashion page | |
Coe breaks world record | d | the sports page | |
Soft colours this summer | e | the gossip column | |
Pope to meet Falcon Crest star | f | the travel page | |
Mayor to Open Shopping Mall | g | the situations vacant column | |
Will Distillers take-over bid succeed? | h | local news page | |
The President and his critics | i | the features page | |
Calling all graduates | j | the review page |
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Kinds of Press | | | TASK 11. Fill in the gaps below with the name of the appropriate media job. |