TASK 2. Fill in the gaps with 11 media terms from the task above.

MASS MEDIA Unit 2 Student’s Book

Radio and Television

TASK 1. Match the media terms with their definitions.

	satellite television	a	the business of making television and radio programmes
	terrestrial television	b	a system by which television programmes are transmitted in scrambled form, unintelligible except to those who have paid for descrambling equipment
	cable television	c	someone who watches television
	freeform radio	d	someone who buys and uses TV services
	national networks	e	the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media
	a channel	f	a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about an event that is going to happen
	prime time	g	a radio or television broadcast that is produced by companies that earn money through advertising
	a set-top box	h	the money you must pay to use a television
	TV subscription services	i	a mode of television broadcasting which does not involve satellite transmission or underground cables — typically using radio waves through transmitting and receiving antennas or aerials
	broadcasting	j	television delivered by the means of communications satellite and received by a special dish and set-top box
	a licence fee	k	a piece of electronic equipment that is connected to your television to make it able to receive a different form of broadcasting, especially digital signals (декодер кабельного телевизионного сигнала)
	a time slot	l	a system of providing television to consumers via radio frequency signals transmitted to televisions through cables or digital light pulses though fixed optical fibers located on the subscriber's property
	an advertisement = ad = advert	m	a television station and all the programmes that it broadcasts
	a commercial	n	the time in the evening when the largest number of people are watching television
	advertising	o	a group of radio or television stations, which broadcast many of the same programmes, but in different parts of the same country
	a TV consumer	p	programming format in which the disc jockey is given total control over what music to play, regardless of music genre or commercial interests
	a TV viewer	q	a short period of time allowed for one particular event on a TV or radio programme

TASK 2. Fill in the gaps with 11 media terms from the task above.

1. Whereas ordinary television is transmitted through the airwaves generally, __________ is transmitted via cable into those premises equipped to receive it.

2. Research has shown — as might be expected — that ‘natural breaks’ in programmes allow people to go to the lavatory or brew up a cup of tea rather than watch the __________.

3. Most people tend to watch television at __________, which explains why it is the most expensive time slots both on radio and TV.

4. __________ stands in contrast to most commercial radio stations, in which DJs have little or no influence over programming structure or playlists.

5. A __________ is a device that connects to a television and an external source of signal, turning the signal into content which is then displayed on the television screen or other display device.

6. Radio Rentals take pride in keeping up to date with new __________ technology.

7. Within the BBC, music is confined to three __________: Radios 1, 2 and 3, with a limited amount being featured on Radio 5.

8. The Australian Minister of Transport and Communications, Kim Beazley, has announced plans to introduce a non-profit television __________ for public use.

9. The decision to introduce a television channel financed mainly by __________ was one which had to be taken by government.

10. Millions of TV __________ around the world witnessed Mr Mellor as he tried to humiliate an Israeli army colonel who arrested a Palestinian boy.

11. If you can afford the __________, cable subscription and a satellite dish, then you have a room with a million views.

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