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viewers | subjective | mass media | quiz shows | soap operas |
indoctrinate | channels | objective | commercials | switch |
________ (1) is a phrase often used to describe ways of giving information and entertainment to very large numbers of people. It includes newspapers, advertising and radio and, of course, television. In most developed countries people can ________ (2) to any of three or four hundred different ________ (3). Do television programmes influence our minds? Do they ________ (4) us? Is the news completely ________ (5), neutral, or is it ________ (6) and considered from only one particular point of view? Don't the ________ (7) for alcohol, food and other goods condition our minds? Even the ________ (8) going on week after week telling the story of one family or group of people sometimes make us want to copy the life style we see on the screen. Also ________ (9) which give people big prizes for answering simple questions can make us greedy. Some programmes are watched by tens of millions of ________ (10) throughout the world. Does it mean that very soon we all be alike, dress alike and think alike?
TASK 11. Choose the right answer.
1. Did you see that ______ about wildlife in Africa on TV last week?
a) slapstick b) soap opera c) documentary
2. All three TV channels provide extensive ______ of sporting events.
a) broadcast b) coverage c) network
3. We hope to bring you further news of this in our next ______ at midnight.
a) bulletin b) programme c) episode
4. We covered a wide ______ of topics in the interview.
a) collection b) number c) range
5. TVP Channel One tries to ______ for all tastes.
a) cater b) regard c) suit
6. We are interrupting this programme for a news ______.
a) alarm b) flash c) signal
7. I must remember to ______ my TV licence next week.
a) renew b) regain c) retain
8. The programme was so successful that a ______ series is being made.
a) after-effect b) by-product c) follow-up
9. There are several TV ______ in Ukraine, and all of them allow advertising.
a) channels b) canals c) broadcasts
10. Violent programmes on TV may have a bad ______ on children.
a) control b) influence c) pressure
11. There is a fault at our television station. Please do not ______ your set.
a) adjust b) change c) switch
12. The laughter on many comedies on TV isn't real laughter, it's ______ laughter.
a) bottled b) canned c) corked
13. There are many ______ on television where a team of people have to answer questions.
a) inquiries b) puzzles c) quizzes
14. The poor reception on your TV is probably due to the outside ______.
a) interception b) interference c) intervention
TASK 12. Listen to the conversation onhttp://www.esl-lab.com/tvguide/tvguiderd1.htm and do the task given below. Then check yourself and read the script. Be ready to answer in class the teacher’s questions about the conversation you heard.
a) At 7:00 on Channel 5
b) At 7:30 on Channel 7
c) At 8:00 on Channel 11
a) He watched the same program last week.
b) He isn't interested in show's theme.
c) He wants to go swimming instead.
a) He wouldn't mind seeing it again.
b) He'd like to watch it if he had more time.
c) He'd prefer to watch something else.
a) He doesn't want to watch because his wife will expect him to fix things around the house.
b) He thinks that he will be able to get a better job by learning from the show.
c) He thinks it is easier to get someone else to repair their problems around the house.
a) a TV drama
b) a sports event
c) a talk show
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TASK 8. Translate the sentences below into your mother tongue, paying special attention to the media vocabulary. | | | TV: Friend or Foe? |