VII. Act as a guide.

WELLINGTON

Wellington Harbour and Cable Car – view from Kelburn

Wellington is the capital city and second most populous urban area of New Zealand. It is at the southwestern tip of the North Island, between Cook Strait and the Rimutaka Range. It is home to 395,600 residents. Wellington is New Zealand's centre of government and the world's southernmost capital city

Population

Wellington city has a steadily growing population which increased by over 10,000 between 2006 and 2011 to 200,100 people.

Wellington city is the largest of a number of closely linked cities and districts that make up the Wellington region. The region overall is home to almost 500,000 people.

The city accounts for 41% of the region's population and 5% of New Zealand's overall population. It is expected to see steady growth over the next decade.

Wellington city's population is young with 55.9% aged 18 - 49 years (2006) compared with 45.1% in New Zealand generally.

Wellington city has higher proportions of Europeans (76.8%) and Asians (12.7%) than New Zealand as a whole, and lower proportions of Māori (7.4%) and Pacific peoples (6.6%).

Over one-third (33%) of Wellington residents have a bachelor degree or higher qualification - the highest in the country.

The Wellington urban area is the major population centre of the southern North Island, and is the seat of the Wellington Region– which in addition to the urban area covers the Kapiti Coast and Wairarapa. The urban area includes four cities: Wellington, on the peninsula between Cook Strait and Wellington Harbour, contains the central business district and about half of Wellington's population; Porirua on Porirua Harbour to the north is notable for its large Māori and Pacific Island communities; Lower Hutt andUpper Hutt are largely suburban areas to the northeast, together known as the Hutt Valley. Wellington also holds the distinction of being the world's southernmost capital city.

Climate

Wellington enjoys around 2,000 sunshine hours a year. By comparison, London averages 1,500, Edinburgh 1,350 and Vancouver 1,850.

Warmest month:	February (17°C average)
Coldest month:	July (8.7°C average)
Average daily maximum for mid-summer:	20.3°C
Average daily minimum for mid-winter:	5.9°C
Average annual sunshine:	2025 hours
Average annual rainfall:	1270mm

Economy

Incomes in Wellington city are well above the average for New Zealand with over 40% of households having annual incomes of over $89,000.

The average hourly wage in Wellington city is $31.90, the highest in the country (as of December 2009).

There were 102,627 employed residents in Wellington city in 2006 in a diverse range of industries. Property and business services provide the greatest number of jobs (21,819), followed by government administration and defence (12,699).

Housing

There are 68,901 dwellings in Wellington city, with 54.3% of these owned. One-quarter of dwellings are one-person households.

The average house value in Wellington city is $538,000 with a median weekly mortgage payment of $340.

Business

There are 25,284 Wellington-based businesses and there has been a 22% growth in business units here since 2000.

Nearly half (46%) of Wellington city workers are employed in businesses with more than 100 employees.

A visit to the Capital City would not be complete without a visit to NZ's beautifully refurbished Parliament Buildings.

Located in the historic suburb of Thorndon, the complex is made up of three architecturally distinctive buildings: the Edwardian neo-classical Parliament House, the Victorian Gothic Parliamentary Library and the unique 1970’s style Beehive building.

In 2008, Wellington was classified as a Gamma World City in the World Cities Study Group’s inventory by Loughborough University. The 2010 Mercer Quality of Living Survey ranked Wellington 12th in the world. In 2011 Lonely Planet Best in Travel 2011 named Wellington as fourth in its Top 10 Cities to Visit in 2011, referring to the New Zealand capital as the "coolest little capital in the world".

Tourism

The city is home to many museums, theatres and arts festivals, including Te Papa Tongarewa (the Museum of New Zealand), the New Zealand Symphony Orchestra, the Royal New Zealand Ballet, and the biennial Festival of the Arts.

Wellington is also a leading centre for creative industries, such as film and computer technology, and it is the home of the New Zealand Stock Exchange (NZX).

The city is situated alongside Wellington Harbour and surrounded by natural beauty including Zealandia, an award-winning eco-attraction just minutes from the central business district.

Wellington is marketed as the 'coolest little capital in the world' by Positively Wellington Tourism, an award-winning regional tourism organization set up as a council controlled organisation by Wellington City Council in 1997. The organisation’s council funding comes through the Downtown Levy commercial rate.

In the decade to 2010, the city saw growth of over 60% in commercial guest nights. It has been promoted through a variety of campaigns and taglines, starting with the iconic Absolutely Positively Wellington advertisements. The city’s long-term domestic marketing strategy was a finalist in the 2011 CAANZ Media Awards.

Tourism is a major contributor to Wellington’s economy, injecting approximately $1.3 million into the region annually and accounting for 9% of total FTE employment. The city is consistently named as New Zealanders’ favourite destination in the quarterly FlyBuys Colmar Brunton Mood of the Traveller survey and it was fourth in Lonely Planet Best in Travel 2011’s Top 10 Cities to Visit in 2011.

New Zealanders make up the city’s largest visitor market, with 3.6 million visits being made to Wellington each year. New Zealand visitors spend on average $2.4 million a day in the city. The capital has approximately 540,000 international visitors each year, who spend 3.7 million nights and $436 million in the city each year. Wellington's largest international visitor market is Australia, with over 210,000 making the trip across the Tasman and spending a total of approximately $334 million annually.

Cruise tourism to the capital is experiencing a major boom, in line with nationwide development. The 2010/11 season saw 125,000 passengers and crew visit the city on 60 liners. There are 80 vessels booked for stopovers in the 2011/12 season – estimated to inject more than $31 million into the region’s economy and representing a 74% increase in the space of two years.

Wellington is a popular conference tourism destination due to its compact nature, cultural attractions, award-winning restaurants and access to government agencies. In the year ending March 2011, the city hosted 6495 conference events involving nearly 800,000 delegate days; this injected approximately $100 million into the economy.

Popular tourist attractions include Museum of Wellington City & Sea, Wellington Zoo, Zealandia (Karori Wildlife Sanctuary) and Wellington Cable Car.

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