Appendix No. 13

Potential of development of the tourist industry of the Autonomous Republic Crimea (SWOT analysis)
Strengths Weaknesses
• • favorable climatic conditions • • unique natural resources which allow to develop different a type of tourism; • • rich historical and cultural heritage ethnic diversity; • • existence of material base of a recreational complex; • • possibility of development of a full range of tourist products; • • an arrangement in the geographical center of Europe; • • rather stable ecological situation; • • powerful throughput potential; • • activization of small and medium business in a cut of creation of a tourist product; • • participation of the domestic and international organizations in development of the tourist directions in AR Crimea territory.	• • imperfect structure and mode of functioning of the AR Crimea tourist and recreational complex; • • strengthening of spatial unevenness in development of a tourist and recreational complex; • • growth of unevenness of loading by tourist and recreational potential of AR Crimea in the presence of undeveloped perspective areas and inefficient use of tourist and recreational capacity of mountain, foothill, steppe areas; • • inefficient use of resources of a coastal zone; • • congestion of coastal zones of recreational territories southern, southeast and southwest during a resort season, degradation of their recreational possibilities; • • absence of division into districts of the territory of AR Crimea on tourist and medical specialization for use optimization • • tourist and recreational potential and creation of effective structure of tourist and medical services; • • neediness of regularity and compliance of development of the AR Crimea tourist and recreational complex and infrastructure of resorts; • • irrational building of coastal territories, degradation of unique natural landscapes; • • the conflict between the recreational enterprises and an industrial and port economy of the territory; emergence of conflict situations between alternative types of land use; • • unauthorized assignment of lands in the territory of objects of natural and reserved fund; • • a deviation of the actual parameters of development of resorts of AR Crimea from the parameters provided by town-planning documentation
Possibilities Threats
• • diversification of the tourist offer; • • use of innovative approaches and the latest technologies; • • creation and introduction of programs of development of tourism on regional a principle; • • a system and stage-by-stage approach to implementation of programs; • • development, the offer and implementation of investment projects on development of tourist and recreational branch; • • development of cross-border tourist cooperation; • • advance of a tourist product of AR Crimea in the international market activization of internal tourism.	• • an imbalance of an ecological condition through anthropogenous influence; • • the high competition and an aggressive policy of the countries to similar base data (Turkey, Russia, Croatia and Montenegro); • • instability of an economic situation; • • Instability of a political situation, activity tenizatsiya.

Дата добавления: 2015-11-14