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Contents
I. Introduction
II. Internal analysis
· Personal data
· Company data
· Sector: Description
III. External analysis
· DESTEP
· The Market
· Competition
· Customers
IV. Marketing plan
· Marketing strategy
· Sales forecast/Targets
· Marketing mix
· SWOT
V. Financial plan
· Investment forecast
· Financing plan
· Opening balance sheet
· Operating forecast
· Cash flow forecast
· Predetermined closing balance sheet
VI. Conclusion
VII. Appendix 1, Appendix 2
VIII. Reference Literature
VII. Appendix 1
Survey
Asking people questions concerning the product company is going to produce is an ordinary matter. So we decided to follow that way as well. Here it goes. 100 Respondents were asked 3 questions.
· What is your relationship status?
1. Have boy/girlfriend
2. Married
3. Single
Here we have:
· How often do you cook?
1. Once a week
2. 2-3 times
3. More than 3
Opinions shared:
· Imagine, there is such a machine on market that contains all the functions of your cooking devices, would you buy such machine?
1. YES
2. NO
Appendix 2: Assessment form for project group members
YEAR:......................... SEMESTER:.........................
MODULE:.........................
DATE:.........................
BP-GROUP:......................... NAME:..........................
Fill in for all members of your BP-group, only grades 2, 4, 6 or 8
CRITERIA:
1. Initiative, development of ideas
2. Participation (group-discussions: did he/she have his/her say?)
3. Contribution and task perspective (did he/she offer to do certain tasks or does he/she always have to be asked?)
4. Responsibility for the results of the group, the team
5. Communication (feedback, active listening, etc.)
2 = very bad
4 = insufficient
6 = sufficient
8 = very good
Family Name | First Name | AS* | |||||
OWN ASSESSMENT
REMARKS:
*AS=Average Score
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