What are PepsiCo’s Portfolios & How they clustered?

“By expanding our portfolio, we are making sure our consumers can treat themselves when they want enjoyable products, but are able to buy a range of appetizing and healthier snacks when they are being health-conscious.” © Indira K. Nooyi

PepsiCo doesn’t try to disguise its products as something that they are not. PEP has three very distinct portfolios of food and beverage: "Fun-for-You," "Better-for-You" and "Good-for-You."

a) Fun-for-You Portfolio

• PepsiCo’s core food & beverage business;

• Products have some characteristics that are not favorable for healthy lifestyle;

Pepsi already claims to be making significant progress in making its “fun-for-you products better for you” by voluntarily removing trans fats long before it was required to do so, and reducing the amount of sugar, fat and salt.

b) Better-for-You

• In line with global dietary intake recommendations;

• Includes fewer or no calories & less added sugar products;

c) Good-for-You

• Includes products that deliver positive nutrition

• Some products provide functional benefit to athletes

There is no doubting the seriousness of Ms Nooyi's drive to increase Pepsi's sales of healthy products. But it will not be easy to push them without undermining sales of its other, less wholesome wares or appearing to nanny its customers. Moreover, politicians and public-health campaigners may not regard selling more healthy products, while continuing to profit handsomely from unhealthy ones, as the best way to tackle obesity.

What are the Brands of Fun-for-You Portfolio? (14products)

The Fun-for-You portfolio has all the really tasty, salty, sugary staples that we’re used to: Pepsi, Doritos, Lay’s, Cheetos and Mountain Dew, for example:

- Mountain dew is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia

- Cheetos (is a brand of puffed cornmeal, cheese-flavored snack made by Frito-Lay, a subsidiary of PepsiCo)

What are the brands of Better-for-You Portfolio?(12 products)

The Better-for-You portfolio contains products that still have that staple name, without so much of the bad stuff, for example: Baked Lay’s, Diet Sierra Mist, Chewy Granola Bars and Pepsi Max.

- Fritos Bean Dip (fat-free, no gluten ingredients, no gluten&milk ingredients, No milk ingredients, Mono Sodium Glutanat free, Soy free),

- Root Beer Diet Mug (originally produced by the Belfast Beverage Company in San Francisco, California during the 1940s as Belfast Root Beer. Mug was purchased by Pepsi in 1986)

- Propel Zero (0calories enhanced water beverage with antioxidant & vitamins)

- The Oven from Lay’s (70%less fat)

What are the brands of Good-for-You Portfolio?(11 products)

The Good-for-You portfolio is downright wholesome, with products like: Quaker oatmeal, Tropicana orange juice, Natural Nut Harvest and Naked Juice

- G Series PRO (Originally developed exclusively for college and pro athletes, G Series Pro products are the ultimate in sports nutrition from Gatorade. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCo in 2001. As of 2010, Gatorade is PepsiCo’s 4th-largest brand),

- Naked Juice Smoothie (is an American brand of natural fruit juice drinks produced by the Naked Juice Company of Monrovia, California;[1] operating as a wholly owned subsidiary of PepsiCo. The Naked Juice Company was created in Santa Monica, California in 1983 by Jimmy Rosenberg)

Дата добавления: 2015-11-14