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What is PepsiCo?
PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. - Indra K. Nooyi Chairman of the Board and Chief Executive Officer, PepsiCo, Inc.55. Elected 2001.
It operates in four divisions:
a) PepsiCo Americas Foods (PAF)
Lay’s and Ruffles potato chips, Doritos and Tostitos tortilla chips, Cheetos cheese flavored snacks, branded dips, Fritos corn chips, SunChips multigrain snacks, and Santitas tortilla chips in North America; Quaker oatmeal, Aunt Jemima mixes and syrups, Quaker Chewy granola bars, and Quaker grits, Cap’n Crunch cereal, Life cereal, Rice-A-Roni side dishes, Quaker rice cakes, Pasta Roni, and Near East side dishes in North America; and snack foods under Marias Gamesa, Doritos, Cheetos, Ruffles, Saladitas, Emperador, Tostitos, and Sabritas, as well as Quaker-brand cereals and snacks in Latin America.
b) PepsiCo Americas Beverages (PAB)
Manufactures beverage concentrates, fountain syrups, and finished goods under Pepsi, Gatorade, Mountain Dew, Diet Pepsi, Aquafina, 7UP, Diet Mountain Dew, Tropicana Pure Premium, Sierra Mist, and Mirinda brands; ready-to-drink tea, coffee, and water products; and concentrate and finished goods, as well as brands licensed from Dr Pepper Snapple Group.
c) PepsiCo Europe PepsiCo Europe division
Offers snacks under Lay’s, Walkers, Doritos, Chudo, Cheetos, and Ruffles brands, as well as Quaker-brand cereals and snacks; and beverage concentrates, fountain syrups, and finished goods under Pepsi, Pepsi Max, 7UP, Diet Pepsi, and Tropicana brands, as well as ready-to-drink tea products in Europe.
d) PepsiCo Asia, Middle East, and Africa (AMEA)
Provides snack food under the Lay’s, Kurkure, Chipsy, Doritos, Smith’s, and Cheetos brands; Quaker-brand cereals and snacks; and beverage concentrates, fountain syrups, and finished goods under the Pepsi, Mirinda, 7UP, Mountain Dew, Aquafina, and Tropicana brands. The company was founded in 1898 and is headquartered in Purchase, New York.
What’s about PepsiCo M&A?
In February 1965, the boards of directors for Frito-lay, Inc. and Pepsi-Cola announced a plan for the merger of the two companies
• On June 8, 1965, the merger of Frito-Lay and Pepsi-Cola Company was approved by shareholders of both companies, and a new company called PepsiCo, Inc. was formed
PepsiCo also has formed partnerships with several beverage brands it does not own, in order to distribute or market them with its own brands
• As of 2010, its partnerships include: Starbucks(Frappuccino, DoubleShot and Iced Coffee), Unilever's Lipton brand (Lipton Brisk and Lipton Iced Tea), and Dole (licensed juices and drinks)
• With the acquisition of Wimm-Bill-Dann OJSC (WBD) PepsiCo plans to raise revenue from nutrition products from $10billions to $13billions
As a result of mergers, acquisitions and partnerships pursued by PepsiCo in the 1990s and 2000s, its business has shifted to include a broader product base, including foods, snacks and beverages
• The majority of PepsiCo's revenues no longer come from the production and sale of carbonated soft drinks;
• Beverages accounted for less than 50 percent of its total revenue in 2009;
• In the same year, slightly more than 60 percent of PepsiCo's beverage sales came from its primary non-carbonated brands, namely Gatorade and Tropicana;
• PepsiCo's Frito-Lay and Quaker Oats brands hold a significant share of the U.S. snack food market, accounting for approximately 39 percent of U.S. snack food sales in 2009.
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