Description of Products Sold & Services Offered

Under thisheading, provide a deception of your products and services with an assessment of their strengths, weaknesses and marketability. If you have both a product and a service that work together to benefit your customers (such as a warranty service), make sure you mention this in your plan. Also, indicate the features and benefits that both you and the competition provide, the feature and benefits that some of the competition provide, and the features and benefits that only your product or service provides.

Specific questions you may want to provide answers for in your product and service description include:

• What is so special or unique all out your product or service that separates it from the competition? Is it a speciality or
uniqueness offered by none or few others?

• Will your prices be competitive in quality and value? Will your product or service be competitive based on it's quality,
selection, price or location

• What are the fixed costs associated with providing your product or service?

• What are this technologies used and technical advantages of you production techniques over your competitors

• What raw materials are used to make your product?

• What special training or skill is necessary to provide it? Do you have these skills⁷

• Will this product or service lead to repeat business?

Future Products and Services

List and describe what kinds of future products and services you plan to provide.

Idea Feasibility

Identify the product or service you plan to sell, and most importantly, what human need it satisfies. Also describe whether this need is presently unfulfilled, whether the demand for your product or service can be easily influenced by advertising, and to what extent your product or service will be entering a market in which demand already exceeds

supply.

Proprietary & Exclusive Rights Obtained

Discuss and list in detail any proprietary rights, such as patents, copyrights, trademarks and industrial designs your company owns. Also discuss and other exclusive rights obtained such as franchise territories or licenses.

Suppliers

Describe where you get your inventory or raw materials from, as well as their buying terms, volume discount policies, delivery policies and the like. Discuss and list names and addresses of key suppliers. Describe where your suppliers are located why you chose them, and any other qualities unique to each supplier. Include cost breakdowns and rate sheets to back up your statements.

Дата добавления: 2015-11-16