Suggested Executive Summary Topics

The following is a list of areas your executive summary might touch upon or discuss:

• Benefits of Your Product or Service (talk about the main need you want to meet and why you think that need exists)

• Bottom Line Financial Figures (talk about projected or actual sales, earnings and after tax profits)

• Calculated Risks Involved

• Company Goals & Philosophies (elaborate upon your mission statement)

• Competitive Pressures (talk about your competition and how von plan to beat them, i.e., your competitive advantage)

• Funds Required(talk about the security offered to investors, plan for repayment of a loan, and plan for the use the
funds)

• Highlights of Your Marketing Plan (talk about

why you have chosen the market you have;

what its trends and risks are;

where you think you fit into your particular industry,

what will ensure a viable futurefor your business;

why your looks so attractive, what your expected market share e is or will be;

and who your customer are or will be)

• Historical Perspectives of Your Business(talk about how your business came to be or how long it has lasted and why)

• Important Facts & Figures (talk about or list!- facts that may be of interest to your readers)

• Key Products or Services

• Key Suppliers Location of Business and Zoning Laws

• Other Businesses Your Own (describe all your existing or promised businesses including dates of formation and
proposed future operations if any)

• Significant Trends (talk about technology, industry changes and perceptions, as well as significant buying trends;
make assumptions on where you fit to some of these large scale trends) • AND most importantly, an investor's main
concern: "What's in it for them?"

Fact Sheet

A fact sheet can be added to a business plan to summarise all the basic and most important information of your venture. It should appear as a separate page at the back of your executive summary. Bellow is a list of the types of information often found on a fact sheet:

a. Company name

b. Address; telephone; e-mail

с Type of business and industry

d. Length of time in business

e. Business form (e.g., proprietorship, partnership, or corporation)

f. Number and name of founder/partners/shareholders

g. Principal product or service line
h. Current and/or projected revenues

i. Funds invested in the business to date and their source

j. Additional financing required

k. Proposed terms and payback period

1. Total value or net worth of the business

m. Registered patents or trademarks

n. Name of business advisors (legal counsel, accountant, insurance agent, others)

COMPANY PLAN

Дата добавления: 2015-11-16