Читайте также:
|
1. … helped us design our products to sell better.
2. Sony is … in hi-fi equipment.
3. The computer company has a 25% ….
4. Companies need to produce new products to keep up with ….
5. He was forced to sell below the current … to make a quick sale.
6. A … approach to developing a product is one which puts the desires of the consumer at the centre of the decision about what to produce.
7. As in many other Japanese industries, … at home, Toyota, is not the strongest exporter.
8. Gillette … the business in the USA.
9. … is one where things are bought and sold freely and not under government control.
10. My company has its own …, selling to fishermen and hunters.
11. Women are an important … for Volvo.
Lesson 3
Text: Marketing
Terms to remember:
| involve (v) | ™ | містити в собі, мати на увазі |
| demand | ™ | попит, потреба |
| appropriate | ™ | відповідний, підхожий |
| achieve (v) | ™ | досягати, успішно виконувати |
| objective | ™ | мета, завдання |
| marketing strategy | ™ | стратегія маркетингу |
| take into consideration (v) | ™ | брати до уваги |
| marketing mix | ™ | формула маркетингу, комплекс маркетингу |
| promotion | ™ | сприяння у продажу (товару) |
| support | ™ | підтримка, допомога |
| reliability | ™ | надійність |
| charge (v) | ™ | призначати, вимагати плату |
| distribution | ™ | розподіл; розповсюдження; розміщення; збут |
| package (v) | ™ | пакувати |
Marketing
Marketing involves analysing and understanding customer demand in order to enable the company to provide the most appropriate products and services.
A company’s approach to achieving its marketing objectives is called marketing strategy.
The various factors a company must take into consideration when developing its marketing objectives are referred to as marketing mix. The marketing mix is often summarized as the so-called four P’s: product, price, place, promotion: what to sell, to whom, where, and with what support.
Product can be defined as goods or service that you are marketing and includes its design, quality and reliability.
Price refers to how much money a company charges for its products. The marketing view of pricing involves considering the value of a product, the volume of sales required.
Place refers to distribution, that is, how and where the product is made available to customers.
Promotion means presenting the product to the customer. Promotion involves considering the packaging and presentation of the product, its image, the product name, advertising.
Exercises in Word Study
Ex.1. Give the English for:
купівельний попит; досягати мети; стратегія маркетингу; брати до уваги різні фактори; формула маркетингу; підтримка; якість та надійність; обсяг продажу; сприяння у продажу (товару); пакування товару; реклама.
Ex.2. Match words from list A with words from list B that have a similar meaning:
| A | B |
| involve appropriate achieve objective support enable provide price | cost supply empower assistance aim reach suitable include |
Дата добавления: 2015-11-16; просмотров: 51 | Нарушение авторских прав
| <== предыдущая страница | | | следующая страница ==> |
| Ex.3. The words in the box frequently occur after “market”. | | | Ex.3. The words in the box frequently occur after “marketing”. |