Ex.3. The words in the box frequently occur after “marketing”.

Find combinations that mean:

1. the combination of factors that influence sales and can be controlled by a company. These include product, pricing, promotion and place;

2. a detailed report that shows how a company or a department will maintain and improve sales in a certain area;

3. the combination of factors that affect a company’s sales in a particular area or country. These factors include changes in government policy, in people’s levels of income, the development of new technology or transport systems and the activity of rival firms;

4. a detailed inspection of the strengths and weaknesses of the marketing activities of an organization;

5. a company’s approach to achieving its marketing objectives;

6. the business philosophy that involves the entire organization in the process of satisfying customers’ needs while achieving the organization’s goals;

7. the general and specific aims which a firm sets for itself in selling its products.

Ex.4. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.

1. … for reliable cars has increased.

2. Our main … is to reduce prices.

3. Television advertising is an expensive but effective method of ….

4. The company’s main activities are manufacturing, marketing and ….

5. She works in ….

6. We can’t afford to buy the computer at that ….

7. The bank … 1% for changing traveller’s cheques.

8. This company is very successful, so she has made the … choice in joining it.

9. The … of this home has doubled since we bought it.

10. The company has increased sales because of a favourable ….

11. The organization has decided to follow the recommendations of the most recent marketing ….

12. Next meeting of the Board of Directors will discuss our new marketing ….

	Strategy, audit, marketing environment, value, appropriate, charges, price, marketing, distribution, promotion, objective, demand.

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