Basic Marketing Vocabulary For ESL Speakers

Marketing

	brand	n. a particular make of product - to brand v. - branded adj.
	consumer	n. the person who buys and uses a product or service - to consume v.
	cost	v. [cost, costed, costed] to estimate the price of making a product - costing n.
	develop	v. to create a new product or improve an existing one - product development n.
	distribution	n. the delivering of products to end-users, inc. advertising, storing etc
	end-user	n. the person, customer etc who is the ultimate (and so real) user of a product
	image	n. the concept or perception of a firm or product held by the general public
	label	n. small piece of paper, metal etc on a product giving information about it
	launch	v. to introduce a new product, with publicity etc - product launch n.
	mail order	n. the selling of goods by post - mail-order catalogue n.
	market research	n. study of consumers' needs & preferences, often for a particular product
	packaging^UK	n. the wrapping or container for a product
	point of sale	n. the place where a product is actually sold to the public - point-of-sale adj.
	product	n. something made to be sold; merchandise [includes services] - to produce v.
	public relations	n. creation and maintenance of a good public image - public relations officer n.
	registered	adj. registered or officially recorded as a trademark - ® abbr. - to register v.
	sponsor	n. firm supporting an organisation in return for advertising space - alsov.
	S.W.O.T.	abbr. Strength, Weaknesses, Opportunities, Threats
	total product	n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc
	trademark	n. special symbol, design, word etc used to represent a product or firm - " abbr.

From Top 20 Business Vocabulary.

Basic Marketing Vocabulary For ESL Speakers

By Laurianne Sumerset

Brand. A noun that denotes a type of product made by a particular company (e.g. "Our brand of soap was first in sales last year.")

Brand Identity. A noun that encapsulates how a company wants consumers to see their products. Are you a luxury item, a product for technical types, a bargain or something intended for women?

Brand Image. In contrast, with "brand identity," this refers to how consumers actually perceive your products (e.g. "We need to change our brand image.").

Launch. A verb that's used to refer to the introduction of a new product, along with a complete advertising and marketing effort (e.g. "During the launch of our new product next month..").

Consumer. A noun that refers to a person who buys the company's products (good and services)both in retail and wholesale (e.g."Our consumers were unhappy with the price hike.").

End User. A noun that refers to a consumer who uses a product, instead of selling it (e.g. "The end user feedback was very positive.").

Market Research. A noun that describes the process of collecting and processing information about customers, primarily concerning their feelings and attitudes about a particular product (e.g. "Market research indicates that consumers want more of the old version.")

Public Relations. A noun that refers to the act of creating and maintaining a positive image for your company in the eyes of both customers and the general public.

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Дата добавления: 2015-11-16