Key Vocabulary and Phrases for English Learners

By Kenneth Beare, About.com Guide

This core vocabulary reference sheet provides key words and phrases for marketing. This vocabulary can be used in English for specific purposes classes as a starting point for including vocabulary study relating to anything related to working in marketing. Teachers are often not equipped with the exact English terminology required in very specific trade sectors. For this reason, core vocabulary sheets go a long way in helping teachers provide adequate materials for students with English for Specific Purposes needs.

to act on the price after-sales activities after-sales service assisted brand identification to be competitive to be out of stock behavior pattern blind product test brand equity brand extension brand loyalty brand positioning brand preference brand range brand strategy brand switching brand value branded product buy for fun buying frequency buying habit buying motivation call planning cannibalization cartel price case history cash and carry certificate of guarantee chain of retailers cluster analysis commercial strategy competition competitive advantage competitive products competitiveness market penetration market potential market research market segmentation market share market size market survey market test marketing goals marketing mix marketing plan marketing techniques mass-market product maturity phase memory research merchandiser minimarket mission multipack niche strategy one-stop shopping open question own brand products panel - consumer panel parallel import penetration index perceived quality pilot scheme pilot shop pilot survey point of sale (POS) position positioning potential market premium price

competitor competitor profile consumer association consumer panel consumer survey convenience goods convenience store corporate identity corporate image cost per call cost per contact coverage customer loyalty customer satisfaction customer service cut-throat competition demand and supply curve demand components department stores discount superstores display material distribution distribution chain distribution channel distribution cost distributor domestic market driving effect economic model empirical research entry barriers excess of supply exhibition - show exhibition stand exit barriers prestige product price-sensitive buyers price-sensitive product price competitiveness price limit price perception price/quality effect product image product life cycle product manager product oriented product policy product range propensity to consume psychological threshold public relations (PR) purchase headquarters purchasing group qualitative interview qualitative research quality management quantitative interview quantitative research random sample random sampling redemption redemption costs reference price reference value registered trademark repositioning retail outlet retail prices retailer brand sales analysis

social-economic factors socio-economic characteristics sole selling price soundout the market specialized store statistical survey sub-brand substitute products supply curve targeted distribution taste test telephone research trade fair trade mark trademark - brand name trend unbranded product unfair competition unstructured interview user value chain value system variety store (GB) - variety shop (US) wholesale stores wholesaler brand win-win strategy

Дата добавления: 2015-11-16