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�Lest our position be misconstrued to mean that advocating aesthetic design implies that practical concerns should prevail over all other considerations, it is important to note that the reality depicted above also carries a moral dimension. Aesthetic and ethic considerations in design need not contradict (Liu, 2003). Aesthetic design implies that the designer or the organization respects their audience, is sensitive to people’s needs and desires and puts thought and effort into the design of the product and the environment. For example, Ulrich’s (Ulrich 1984) seminal study on hospital patients recovering after cholecystectomy found that patients in rooms with window view of natural settings recovered faster and needed fewer potent analgesics relative to patients in rooms with windows facing a brick building wall. A quarter of a century later, Postrel (2008) laments the disregards for aesthetic design in today’s health care institutions. In turn, feeling respected and appreciated, people will be more inclined to take care of an aesthetic and well maintained environment (Saito, 2008). In short, aesthetic design works for the betterment of our lives.
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