Market Research

Before selling the goods, you must do a lot of market research first. The information needed can be obtained from embassies of the Russian Federation, consulates, and trade representations, from the Chamber of Commerce and Industry and from the Institute for Scientific Market Research, from trade associations and trade journals or from specialized consultant companies (who will do a professional market research job for you for a fee).

The information you are interested in is if there is any demand for your goods, what the market potential is, what sort of competition you will meet, i.e. how the price of your goods differs from the price of other competitive products including those produced locally. Local conditions and preferences, local trading customs and habits, seasonal factors should be taken into account.

But in general marketing covers not only market research, but also planning the selection (assortment) of goods, and consequently the production itself, price policy, advertising and promotion of sales, controlling the sales and post-sales servicing.

So marketing is a system of running all the business activities of a company (organization) in respect of coordinating supply and demand for the goods produced. Originally marketing was meant to help avoid over-production in advanced countries.

Advertising is an important means of promoting the goods that are being produced already as well as new lines in business.

There are specialized firms dealing with advertising. Different kinds of mass media – TV, radio, newspapers, cinema, journals, magazines, and posters – are used for advertising goods. Special leaflets, booklets and other printed matter about the goods may be published for the same purpose.

Дата добавления: 2015-07-11