Conclusion

According to my opinion from the concept to the completion, you must invest a spirit of passion and possibility in the marketing of your business. This spirit creates an incentive for productivity in your marketing team and can have any incredible impact on your business’s ROI (return on investment) for marketing. Encourage standards and ideals in your project management team, so that all members are on board.

Begin earning your “bread and butter” for the campaign by assigning projects to select members within your marketing team. Assign a “head” for each project. Have the “heads” delegate the “tails.” The “tails” are the professional “doers” of the campaign who will bring all projects to ultimate fruition and earn that daily dime. The key here is efficiency through delegation. Having the right team members performing the right tasks is key to profitability. Even the smallest of firms can benefit with this philosophy. You may not have the right amount of talent in your company, or you may only be a company of one, so your best bet may be to outsource to an appropriate third party. Marketing is a strategic effort requiring special knowledge and experience, and marketing firms will certainly have these key elements in place.

According to the author (Tara Hornor) –“ Once the heads and tails of each project are set, create a definitive pathway for the campaign. Line out each goal and develop a game plan for meeting each one. Pinpoint all requirements, all deadlines, and each and every process and procedure. Having a game plan keeps you on the same path, not independently chasing down rabbit trails.”

As I think the plan can change as you go, but it’s critical that a master plan is in place. This is true whether you’re running a small team in-house or a complex team involving multiple third parties. The plan keeps all groups aligned and focused.

Дата добавления: 2015-10-02