Executive summary

A sample:

Executive Summary   Studio67 is a new medium-sized restaurant located in a trendy neighborhood of Portland, Oregon. Studio67's emphasis will be on organic and creative ethnic food. An emphasis on organic ingredients is based on Studio67's dedication to sustainable development. Additionally, the restaurant procures local foods when possible, reducing their dependence on fossil foods used for transportation.   Studio67 offers Portlanders a trendy, fun place to have great food in a social environment. Chef Mario Langostino has a large repertoire of ethnic ingredients and recipes. Studio67 forecasts that the majority of purchases will be from the chef's recommendations. Ethnic recipes will be used to provide the customers with a diverse, unusual menu. Chef Mario will also be emphasizing healthy dishes, recognizing the trend within the restaurant industry for the demand for healthy cuisine.   Studio67 believes that the market can be segmented into four distinct groups that it aims to target. The first group is the lonely rich which number 400,000 people. The second group that will be targeted is young happy customers which are growing at an annual rate of 8% with 150,000 potential customers. The third group is rich hippies who naturally desire organic foods as well as ethnic cuisine. The last group which is particularly interested in the menu's healthy offerings is dieting women which number 350,000 in the Portland area.   Studio67 has assembled a strong management team. Andrew Flounderson will be the general manager. Andrew has extensive management experience of organizations ranging from six to 45 people. Jane Flap will be responsible for all of the finance and accounting functions. Jane has seven years experience as an Arthur Andersen CPA. Jane's financial control skills will be invaluable in keeping Studio67 on track and profitable. Lastly, Studio67 has chef Marion Langostino who will be responsible for the back-end production of the venture. Chef Mario has over 12 years of experience and is a published, visible fixture in the Portland community.   Most important to Studio67 is the financial success which will be achieved through strict financial controls. Additionally, success will be ensured by offering a high-quality service and extremely clean, non-greasy food with interesting twists. Studio67 does plan to raise menu rates as the restaurant gets more and more crowded, and to make sure that they are charging a premium for the feeling of being in the "in crowd."   The market and financial analyses indicate that with a start-up expenditure of $141,000, Studio67 can generate $350,000 in sales by year one, $500,000 in sales by the end of year two and produce net profits of 7.5% on sales by the end of year three. Profitability will be reached by year two.

· The first paragraph should include: business name, business location, product or service you sell, purpose of the plan.

· Paragraph 2 should highlight important points, such as projected sales and profits, unit sales, profitability and keys to success.

· The third paragraph may include information about different groups of customers you product or service is targeted at.

· Paragraph 4 includes members of management team of your organization.

· Specify the investment amount required and the percent of equity ownership offered in return.

WRITING A RESUME/CV (curriculum vitae)

There are two main formats: the chronological and the functional.

A chronological resume/CV

CURRICULUM VITAE
NAME	Pierre Charreau
D.O.B.	1 August 1965
ADDRESS	55 Rue des Moines, Strastbourg 67000, France
EDUCATION	1984-7 Йcole Supйrieure de Commerce de Reaims (one of the leading business school in France) 1988 EDP International: Work experience in market research. Conducted field surveys in the Netherlands and France.
PROFESSIONAL ACTIVITY	1989 – 1991. Demont S.A. Financial Controller responsible for: - organising bank credits for civil engineering work - visiting Latin America and Asian subsidiaries - designing data processing, accounting. Cost control and reporting systems - hiring and training local staff for subsidiaries 1991 – present. Phoenix Properties. Investment Officer responsible for: - checking feasibility studies and predicting returns on investment - solving legal problems related to investments - negotiating contracts with property developers -setting up joint ventures with foreign partners

A functional resume/CV

It is useful if you have a short work record or previous jobs unrelated to current goal. It tells a potential employer what you can do.

RESUME   HEIDI KUNKEL
OBJECTIVE	A sales position leading to higher management where my administrative, technical and interpersonal skills will be used to maximise sales and promote good customer relations.
EDUCATION	B.A. in communications (1988): Ohio state University Courses in psychology, sociology and interpersonal communication.
	Areas of effectiveness
SALES/ CUSTOMER RELATIONS	During my 4 years at Colelli Enterprises (Columbus, Ohio), I promoted better relations with corporate accounts and recruited new clients over a wider territory. Dealt with customer complaints. Responsible for inventory and follow-up of all orders.
PLANNING/ ORGANISATION	Was responsible for the reorganisation of the sales department’s administrative functions. Initiated time and motion studies which led to a $150,000 saving in labor costs.
LANGUAGES	Spanish (fluent), French (average)
REFERENCES	Available on request.

A resume is a document that lists all the information an employer would need evaluate you and your background. It explains your immediate goals and career objectives. This information is followed by an explanation of your educational background, experience, interests, and other relevant data.

If you have exceptional abilities and do not communicate them to the employer on the resume, those abilities are not part of the person he or she will evaluate. You must be comprehensive and clear in your resume if you are to communicate all your abilities.

Your resume is an advertisement for yourself. If your ad is better than the other person’s ad, you are more likely to get the interview. In this case, “better” means that your ad highlights your attributes in an attractive way.

In discussing your education, for example, be sure to highlight your extracurricular activities such as part-time jobs, sports, clubs, and other such activities. If you did well in school, put down your grades. The idea is to make yourself look as good on paper as you are in reality.

The same is true for your job experience. Be sure to describe what you did, any special projects in which you participated, and any responsibilities you had.

For the “other interests” section, if you include one, do not just list your interests, but describe how deeply you were involved. If you organized the club, volunteered your time, or participated more often than usual in an organization, make sure to say so in the resume.

A good resume should:

1. Invite you to read it, have a clear layout, top-quality printing, and eliminate extraneous information.

2. Start sentences with action verbs such as organized, managed and designed, rather than lead-ins (“I was the person responsible for...”).

3. Highlight those accomplishments related to future work.

4. Be free of spelling, punctuation and grammatical errors.

5. Speak the reader’s language by using the vocabulary you are targeting.

6. Make a strong statement; that means using the most relevant information-nothing less, nothing more.

Things to notice:

1. You would be surprised how many people forget to include their home (permanent) phone number. You can use a second school number as well.

2. It is permissible to eliminate high school data if it doesn’t add to the total picture. Employers will get this information on the application form anyway.

3. Use numbers and quantities where possible.

4. It simplifies matters to eliminate month designations.

5. Rewards and citations help.

6. Note more details on real results, and the communications of value stressed over simple “duties”.

7. It is permissible to claim a piece of the overall successes.

8. When applying for a post abroad give the names of equivalent qualifications which can be easily understood by the reader. If there is no equivalent qualification, describe the diploma obtained.

eg. a D.E.U.G.: a University qualification obtained after two years’ study

Дата добавления: 2015-08-27