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a) Analyse yourself
b) Fail to plan is plan to fail
c) Are you heading in the right direction?
Read the article again. Note down the tips the author gives and the mistakes business owners typically make.
Tips | Mistakes |
Work in pairs. Role play either the general manager or the consultant (use the phrases from Speaking File pp. 223-227).
General Manager You feel the company is not doing well. It might be a good idea to have a consultation with an expert. Meet the consultant and ask for help. | Consultant You are going to meet the general manager of a company that is experiencing some problems at the moment. Question the general manager and suggest possible solutions. |
Listening
You will hear an interview with Marjorie Scardino, Chief Executive of the media group Pearson plc. Before you listen, choose the best definition for each of the highlighted words below.
1. The assets of a company are
a) the customers. b) the things they own. c) the markets they are in.
2. If a company improves its cash generation
a) it increases its sales revenue.
b) it has cash available at all times.
c) it invests more in its business.
3. If a company disposed of an asset, it
a) values it. b) keeps it. c) sells it.
4. If companies have an authoritarian way of management
a) the management give responsibility to workers at lower levels.
b) the management keep tight control over everyone and everything.
c) the management have many ways of communicating with employees.
5. If you stitch two materials together, you
a) separate them. b) cut them. c) join them.
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Before you read the article below, match these words to their definitions. | | | Complete this letter to shareholders. Use appropriate forms of these verbs. |