Public relations

The image that companies project depends very much on the communications they put out to the community. This does not mean bombarding newspaper and magazine editors with information about the company. It does mean being prepared to respond and having a thought-out standard position. Public relations has to be looked at as arm of marketing, although the two should never work for each other.

The best thing that can happen for a company or an organization is third-person credibility. This comes from customers, suppliers, and community people who respond to media requests.

Whether the company’s image is important or not in the overall scheme of things, this cannot be taken for granted. A firm public relations strategy, developed with the help of a knowledgeable public relations firm, will help keep the company out of trouble. I think it is not a good idea to seek publicity, but it is sensible to respond to requests for information. A professional, well-balanced response that is not self-serving will go a long way in gaining friends for the company.

Sum up the information you have learned from the text and say whether you agree or disagree with the key issues.

Speak about your viewpoint on the subject and give your reason or examples.

Дата добавления: 2015-08-17